Managed pub and bar group TCG has this month reopened pubs in St Helens and Bristol after a total investment of £200,000 in substantial refurbishments at both sites, marking the start of its capex programme for 2013.
The Sefton Arms in St Helens has been given a complete makeover aimed at increasing daytime food trade, improving the experience for customers watching live sport and upgrading late night entertainment. The investment has seen the installation of a new dance floor, sound system, LED lighting and big screens as well as a redecoration throughout the pub.
The refurbishment has doubled the number of food covers and introduced a broader all day menu, while still providing excellent value for money with offers such as ‘2 meals for £8’. The Sefton Arms has also started serving breakfast, opening at 8.00am to compete with local coffee shops.
The Greenhouse has reopened after a refurbishment which will enhance the pub’s appeal to Bristol’s more aspirational customers. Taking inspiration from the pub name, designers created an airy, garden-like feel with quirky features such as trees etched onto metal pillars and artificial lawn on the walls.
The Greenhouse is the first TCG site to trial a British based ‘Platters, Pies and Puddings’ menu with dishes served on wooden platters such as fish & chips, whitebait and shell-on prawns for the Fisherman’s platter, for example.
TCG chief operating officer Nigel Wright said, “We’re delighted with these refurbishments, which are already delivering impressive sales uplifts at both pubs.
“The Sefton Arms and the Greenhouse are representative of our capex programme for 2013 – great pubs which have been performing well, but which could greatly increase trade with the right investment. We are planning further targeted investment to make sure that each of our pubs and bars is the very best in its local area.”
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Notes to editors:
- TCG operates a diverse estate of 75 managed pubs and bars nationwide.
- The business has a strong foothold in London, with high-profile sites such as the flagship Tattershall Castle floating bar and restaurant on the Embankment.
- The estate stretches across the country from Aberdeen to Newquay, and from Cardiff to Norwich. It includes late night bars, community and sports locals, student venues and quality town centre pubs, as well as a number of trading formats, such as the Henry’s Café Bar brand, Eerie Pubs and the King’s Feast food concept.
Issued on behalf of: TCG
By: ShielPorter Communications
Further information: Ros Shiel: ros@shielporter.com / 07841 694137
John Porter: john@shielporter.com / 07734 054389