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24th January 2024

Two Tribes Secures Multi-Million Pound Investment, Continuing Growth in UK Market, set to Embark on International Expansion

Two Tribes, one of the fastest-growing beer brands in the market, has secured a multi-million-pound investment, and is continuing its remarkable growth in the UK market, as well as expanding into two new international markets in 2024.

The funds raised from existing investors will play a pivotal role in supporting the brand’s ongoing expansion within the UK. They will also facilitate Two Tribes’ upcoming strategic launch into two new international territories. The expansion is due to take place later this year and is a significant achievement amid the industry’s prevailing challenges.

The continued shareholder support has also enabled Two Tribes to enhance and strengthen its core team. Hezi Yechiel, an investor in Two Tribes and the Founder of Urban Leisure Group, brings a wealth of hospitality and marketing experience to the brand, and will now undertake the role of Executive Chairman. Joining him as Finance Director (FD) is Bob Emms, former Meantime Brewery FD, and Prudence Stamp, who takes on the crucial position of Head of People & Culture.

Over the last two years, Two Tribes has cemented its position within the industry and has seen continuous growth with a remarkable increase of over 100% in beer volume sales. Two Tribes has impressive, ongoing partnerships with premium London on-trade establishments, as well as major retailers such as Waitrose, Sainsburys and Ocado, and international powerhouses such as Eurostar and Virgin Atlantic. A highlight in the brewery’s success is with its Dream Pale Ale and Campfire Hazy IPA, which have collectively seen an outstanding, market-leading 300% sales growth since December 2021.

Managing Director Paul Robinson, remarked on the phenomenal journey, “We are pleased by the support and confidence shown by our investors with this latest expansion of funding, which has all been made possible by the amazing work our Two Tribes’ team do. We are looking forward to continuing our successful journey in 2024 and beyond, with strong foundations in place. Two Tribes is built on creativity and collaboration, and we have an incredibly exciting year ahead with brand partners that align perfectly with our vision and values.”

Two Tribes stands out as one of the driving forces in the beer industry, recognised not only for its exceptional beers, but also for its commitment to supporting creative communities.

With a strong and exciting investment journey set to continue, Two Tribes is now positioned for substantial and extensive growth opportunities. With plans to build upon, and grow their brand presence, Two Tribes is committed to expand, with further opportunities available across the business for prospective investors.

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For press enquiries or additional information, please contact Hannah Leeland at Leisure PR Email: hannahleeland@leisurepr.co.uk

Notes to editors:

Two Tribes is one of the fastest-growing independent beer brands in the market, founded to support creative communities whilst brewing great beer. Collaboration is at its core, taking pride in crafting high quality beers designed to inspire and spark curiosity. Founded in 2017 by Justin Deighton, DJ & Producer renowned for his contributions to London’s 90s club-culture movement, Two Tribes’ focus is on more than what’s in the can or glass. It’s an opportunity to discover something unique about the people who come together to create it, whether that’s a new beer style, a reference in its artwork or an unexpected collaboration.

Awards to date:

‘Innovation Award’ at the British Business Awards
SILVER at the World Beer Awards for ‘Dream Factory Pale Ale’
SILVER at SIBA for ‘Electric Circus’
‘Best Overall Can Design’ in the UK from SIBA

Notable collaborations to date:

Virgin Atlantic
Eurostar
The Standard Hotel
Central Saint Martins
Voices Radio


For press enquiries or additional information, please contact Hannah Leeland at Leisure PR Email: hannahleeland@leisurepr.co.uk

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