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1st December 2023

Two Tribes Unveils ‘Magic’ Tropical Lite IPA – The Enticing New Low Carb, Low Calorie Beer

Two Tribes Brewery has announced a brand-new, refreshing addition to its growing range of premium beers, with the launch of ‘Magic,’ a tropical lite IPA crafted as a low carb and low-calorie beer, perfect for a healthier alternative to your favourite tipple this festive season.

Magic is a harmonious blend of subtle citrus, red berry flavours, and alluring aromas of gooseberry and passionfruit. ‘Magic’ emerges as more than just a beer – it’s a testament to Two Tribes’ commitment to craft and quality. Designed as a low carb, high on life session beer, ‘Magic’ caters to those seeking a flavourful, but lighter drinking experience with an ABV of 3.5%, perfect for any occasion that deserves a touch of magic!

Justin Deighton, Founder of Two Tribes, said, “Our new lite IPA is a great addition to our ever-growing collection. It’s the perfect product for people who are seeking a low carb and low-calorie IPA, which still has an incredible flavour. We are proud to release such an all-round product which delivers for anyone seeking a lighter product, whilst not compromising on taste or quality.”

Exclusively available on draught in Electric Star pubs across London until December 1st, Magic will be available for purchase across all on-trade platforms from 2nd December. Consumers can already get their hands on Magic cans through the Two Tribes website here.

The brand-new product’s title encapsulates the essence of this innovative brew that combines taste with health-conscious attributes, “magic by name, magic by nature!”

Two Tribes continues to ascend as one of the fastest-growing brands in the market, not only for its exceptional brewing but also for its support of creative communities. Focused on crafting high-quality beers that inspire and ignite curiosity, the brewery takes pride in its commitment to the people behind the product.

For more information about ‘Magic’ and Two Tribes Brewery, and for any press enquiries, please contact Leisure PR @

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