At Camden, we like to keep our lager lovers happy, so we’ve got some exciting news – one of our favourite Arch 55 Series lagers is making a comeback! You can now say hello (and welcome back) to Unfiltered Hells.
If you’re a fan of Hells, we promise you’re going to love it just as much. If Hells is our studio album, with an all slick finish and crisp sounds, then Unfiltered Hells is our live album – live and unplugged in Camden. What really makes this beer sing is that we leave in the yeast for a full-bodied beer that’s just that little bit louder, bigger and real.
It’s no secret that we love to introduce fresh and innovative beers to our offering, and Unfiltered Hells is just that – our headline act, brewed with Perle hops for a smooth, full-bodied and packed full of complex flavours and aromas. This Bavarian inspired larger is set to leave you screaming for an encore.
Unfiltered Hells is part of our small batch innovation series, Arch 55. Born under the arches in Camden, at the original home of Hells, our new idea beers are the perfect way for lager lovers to try something new.
Fred Nesbitt, Head of Marketing at Camden Town Brewery, said: “The latest beer in our Arch 55 Series is one we know our OG Camden fans have been waiting for. It’s our Hells Lager that everyone knows and loves, but unfiltered. Our Hells Lager usually passes through a filter before we package it to remove the yeast, but Unfiltered Hells is packaged straight from the tank. Where Hells is sharp and clean, this unfiltered version is smoother and more full-bodied. The yeast grips hold of more hop flavour giving a satisfying depth.”
Camden’s Unfiltered Hells is available exclusively online via the Camden web shop from October. Available in 440ml cans with an ABV of 4.6%.
For more information, please visit www.camdentownbrewery.com
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About Camden Town Brewery
Camden Town Brewery is a leading brewery based in North London and the home of Hells Lager. Founded by Jasper Cuppaidge, the team began brewing under the railway arches in Camden in 2010 and opened a second brewery in Enfield in July 2017.
Camden Town Brewery’s core range consists of five beers including its award-winning Hells Lager. These beers are available in all major supermarkets as well as pubs, bars and independent retailers.
Alongside the core range, Camden Town Brewery releases small batch innovation beers under its ‘Arch 55’ series. This range allows Camden’s brewing team to try out new ideas, ingredients, techniques, and recipes which are available on the Camden webshop in limited-edition batches.
Camden also launches annual summer and winter seasonals, which have previously included Chilly, Cold IPA, Ice Cream Lager and Pina. These limited-edition beers continue to showcase the brewing team’s fresh innovation, bringing bold and innovative new flavours to the UK ahead of summer and winter each year.
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Media Contact: Jasmine Phillips, jasmine.phillips@wcommunications.co.uk
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