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14th July 2020

UNLTD. redefines the low alcohol craft beer category

The Alcohol Free Brewing Company has entered the market with UNLTD., a game-changing low-alcohol premium craft beer brand that can actively promote good health.

UNLTD. makes its debut into the low alcohol beer category with a lager that sets itself apart with its health credentials, offering added vitamin B12, which can help support red blood cell formation, a healthy nervous system, cardiovascular health, and helps maintain healthy hair, skin and nails. The company’s maiden beer also contains an unparalleled low-calorie count at only 23 calories per 330ml bottle, a low carbohydrate figure, and no animal biproducts, making it suitable for vegans.

Developed by an experienced brewer well acquainted with the intricacies of low and no alcohol beers, the team has delivered a lager that has raised the bar for flavour within the category. With light citrus aromas, a hint of honey and caramel, rounded off with a subtly bitter finish, this is a beer designed to appeal to those looking for the familiarity of great tasting craft beer, but without the associated negative side-effects.

The beer is currently available to buy via online retailers, but The Alcohol Free Brewing Company is looking to secure listings in retailers and pubs and restaurants.

Johnny Johnson, founder of UNLTD., commented: “This all started with a passion for beer. Having worked in the city for many years, adopting the vibrant social life that invariably comes with it, I turned to no and low alcohol beers to regain a focus and take charge of the time I would have otherwise spent recovering from the night before. As I’m sure other nolo converts have found, it was a revelation.

“As a consumer, I have seen the category develop from its relative infancy, and since felt there was a gap in the market for an all-encompassing craft beer that tastes amazing, looks great and actively helps you enjoy a healthier lifestyle.

“So far, the reception from customers ordering online has been incredible, having sold out very quickly in our first two weeks. What’s really exciting for me is to be able to launch the product into on-trade and introduce it to where I first fell in love with great beer: in pubs and bars.”



Notes to editors:

For more information about the company and products visit

For further product information, samples or high res imagery, please contact the press office on 020 7240 2444, or email