In response to the wide-reaching impact of COVID-19 on the hospitality sector, we launched Save Pub Life in March to provide urgent financial support to the pub and bar sector during the closure period. The initiative enabled pubgoers to buy a gift card to spend at their local pub once it reopens, and Budweiser Brewing Group matched the value of the gift cards to pubs. The programme sold 20,000 gift cards, funneling over £1 million directly into the pub sector throughout the UK.
Now, during the re-opening phase, we have evolved the Save Pub Life platform to provide a robust package of support for our pub and bar partners. To help them re-open safely and effectively, we are offering a wide range of support, including access to discounted PPE, exclusive partnerships with BT Sport and Opus Energy, and an app to enable mobile ordering, amongst more. On 4 July to welcome a safe re-opening, our President Paula Lindenberg visited the Thatched Tavern in Ascot to welcome back customers.
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For further information, contact Paul.Walewski@ab-inbev.com