The craft brewer is launching Hilltop Lager to bring a fresh & bold offering to on-trade retailers.
Yorkshire-based Vocation Brewery, known for its bold and flavourful craft beers, is bringing its new premium lager, Hilltop, to the on-trade in a keg format with supporting branded glassware. Inspired by the brewery’s iconic hilltop location, Hilltop Lager marks a major step in Vocation Brewery’s next phase of growth by appealing to lager drinkers seeking authentic flavour and genuine craft quality.
Hilltop Lager is a crisp and refreshing 4.3% ABV lager that combines flavour and substance, with easy-drinking approachability. Crafted for those who seek authenticity in their beer, Hilltop Lager is perfect for today’s quality-conscious drinkers, whilst also paying homage to the brewery’s humble beginnings in an old chicken shed high up on a hill, 1,000 feet above sea level.
As a premium beer designed to appeal to new consumers and across a broad range of on-trade drinking occasions, Hilltop Lager provides pubs and bars with a fresh and bold new offering that embodies the brewery’s long-standing belief that great-tasting, bold and beautiful beer should be for the many.
Chris Mitchell, Marketing Manager at Vocation Brewery, comments: “Hilltop Lager is a tribute to where we started – a small independent brewery founded 1,000 feet above sea level in Hebden Bridge, Yorkshire.
“We wanted to capture that sense of adventure and resilience that has always been a part of our story. This lager isn’t just refreshing, it’s brewed with purpose, and we’re thrilled to be offering pub and bar drinkers a premium beer that’s as authentic and bold as our beginnings.”
Hilltop Lager is available to on-trade outlets from March, available in 30L and 50L kegs via selected regional and national wholesalers.
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Notes to Editors
- Click here for supporting images
- UK and international sales enquiries can be directed to sales@vocationbrewery.com
For more information, please contact:
Fiona Taylerson
Fairways Communications
Tel: +44 (0)7775 926903
e-mail: fiona@fairwayscommunications.co.uk
www.fairwayscommunications.co.uk
About Vocation Brewery:
Bold and flavourful beers for the many.
Vocation Brewery was founded in 2015 by John Hickling, who left his job to follow his calling and brew the big, flavourful beers that he loves.
From its humble beginnings in an old chicken shed high up on a hill, 1000 feet above sea level, Vocation Brewery has grown strongly and now brews over 10 million pints a year which are sold nationally in the UK and throughout the world.
Brewing a breadth of beers, including exemplary IPAs, pale ales, stouts, and barrel aged beers, Vocation Brewery crafts distinctive beers with interesting aromas and flavours that invite conversation.
The UK-based brewery has recently unveiled a brand refresh, underpinned by Vocation Brewery’s belief that great tasting, quality beer should be for the many and for every occasion.
Alongside filling fridges across the globe, beer lovers can enjoy Vocation Brewery’s craft beers in numerous bars across the country, including its very own bar, Vocation & Co. With locations in Hebden Bridge, Halifax, Sheffield and Manchester, Vocation & Co acts as an extension of its brewery, creating a warm social space for local communities to enjoy great tasting beer.
Vocation Brewery’s range of beers are available to purchase directly from its website, and are stocked in grocery, high-street and online retailers, including Tesco, Sainsburys, Asda, Morrisons and Amazon.
For more information, please visit www.vocationbrewery.com and/or follow them on Instagram (@vocationbrewery).
For more information, please contact:
Fiona Taylerson
Fairways Communications
Tel: +44 (0)7775 926903
e-mail: fiona@fairwayscommunications.co.uk
www.fairwayscommunications.co.uk
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