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20th June 2023

WAWWA and Cloudwater Collaborate on a Clothing Collection and Beer ‘One Mile Radius’, Celebrating Manchester’s Craftsmanship and Small Scale Manufacturing Industries

Manchester, UK – June 19, 2023 – WAWWA Clothing, a leading sustainable clothing brand, and Cloudwater Brew Co, an innovative craft brewery, are thrilled to announce a unique collaboration that celebrates Manchester’s independent, small scale manufacturing industries. The partnership brings together their respective expertise and passion for sustainability and ethical resourcing to create an exclusive clothing range and a craft beer, both proudly made in Manchester, within a one mile radius of each other.

The collaborative clothing range merges WAWWA’s signature sustainable styles with Cloudwater artistic flair, resulting in a truly unique collection. By incorporating Cloudwater’s artwork, the range showcases an earthy-toned print that is actually a re-work of beer seen through the lens of a microscope, offering a fresh perspective on the beverage. The standout print is locally printed onto fabric in Manchester and crafted into garments in WAWWA’s micro-factory. The print can be seen as an all-over design across various pieces, including their Ezra Cuban Shirt, Zama Shorts, Jay Cap, and Boonie hat. Additionally, the collection features graphic prints on soft organic t-shirts and hoodies.

WAWWA’s popular cross body bag and totes also receive a beer lovers update. These accessories now boast four side pockets designed to perfectly fit cans, making them ideal for beach BBQs or picnics in the park. Each piece in the collection proudly features a redesigned WAWWA logo inspired by Cloudwater’s iconic branding.

In parallel, Cloudwater Brewery introduces a refreshing craft beer – One Mile Radius – brewed with passion utilising seasonal ingredients. This bespoke beer is guaranteed to tantalise taste buds with its fresh and zesty flavour profile. Brewed with a lead hop Waimea, a modern NZ version of classic US hops, delivering citrus and pine. It represents the fusion of brewing traditions, embodying the spirit of Manchester’s innovative manufacturing scene.

“We are excited to join forces with Cloudwater for this special collaboration,” said Andrew, Co-Founder of WAWWA Clothing. “Together, we aim to showcase Manchester’s talent, creativity, and sustainability ethos through our collaborative clothing range. This partnership represents our shared commitment to making a positive impact in our respective industries, while celebrating local craftsmanship.”

Paul Jones, Co-founder of Cloudwater Brew Co, added, “We are thrilled to collaborate with WAWWA Clothing, a brand that shares our passion for quality, working together with local independent businesses and pushing boundaries. Our new beer will bring together the best of our brewing expertise with Manchester’s vibrant spirit, to tantalise your taste buds.”

The collaboration between WAWWA Clothing and Cloudwater Brewery will be celebrated with an exclusive launch event and One Mile Radius Exhibition at the Cloudwater Taproom in Manchester on the 29th June. Attendees will have the opportunity to preview the clothing range, sample the bespoke beer, and engage with the visionaries behind the collaboration.

The ltd-edition collaborative clothing range and specially crafted beer will be available for pre-order on WAWWA Clothing’s website ( as well as the Cloudwater taproom and online shop (, starting June 15, 2023.

This pre-order model reflects our commitment to sustainability, as it reduces textile waste by producing only the amount of pieces that will be purchased. Estimates suggest the fashion industry overproduces by about 30-40%. By implementing this model for the collaboration, it contributes to a reduction in fabric and fibre consumption, water usage, energy consumption, and transportation emissions.

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WAWWA is a clothing brand based in Manchester, UK, with a mission to prioritise the planet and people over profits. They use vegan, organic and recycled materials and are dedicated to making a positive social impact by paying fair wages and donating clothing through their 1+1 collection. In 2020, they established their own micro factory in Manchester and now produce most of their products in-house. They source materials from UK suppliers whenever possible to support local production and reduce their carbon footprint. The WAWWA factory operates on a made-to-order or pre-order model for the majority of styles, to minimise waste by producing only what’s needed.

About Cloudwater Brewery

Cloudwater Brewery is an award-winning craft brewery based in Manchester, UK. Known for their dedication to quality, creativity, and pushing boundaries, Cloudwater Brewery has garnered global recognition for their exceptional beers. With an emphasis on seasonal ingredients, community engagement, and ethical practices, Cloudwater Brewery remains committed to innovation and creating memorable experiences for craft beer enthusiasts.

For media inquiries and further information, please contact:

WAWWA Clothing                                                  Cloudwater Brewery Co

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For media inquiries and further information, please contact:

WAWWA Clothing                                                  Cloudwater Brewery Co

Email:                            Email:

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