St Austell Brewery has partnered with the Cornwall Wildlife Trust on a new limited-edition beer, helping to raise awareness and funds for the important work that the organisation does to protect Cornwall’s wildlife and wild places. For each pint sold, the Brewery will donate 20p to the charity.
Wild Coast (4.4% abv) was brewed with a hearty blend of Cornish Gold, Vienna, Light Crystal, Cara malts, and is gently bittered with English hops to give it a lovely grassy and earthy aroma, reminiscent of the Cornish Coast. St Austell Brewery’s brewing team were joined in the brewing of Wild Coast by the Trust’s CEO, Carolyn Cadman, and Tony Wilson – who won a competition run by the Trust to name the beer.
Cornwall Wildlife Trust was founded in 1962 in order to protect Cornwall’s wildlife and wild places: it manages 57 nature reserves covering approximately 4,300 acres.
Piers Thompson, St Austell Brewery’s external relations director, is delighted that St Austell brewery can support the fundraising efforts of Cornwall Wildlife Trust. “We really hope people choose and enjoy a pint of delicious Wild Coast this Autumn. 20p from each pint purchased will go directly to the Trust, so it’s a great way to enjoy good beer while supporting a very important local charity.”
Carolyn Cadman, Cornwall Wildlife Trust’s Chief Executive says, “We’re delighted that our competition winner, Tony, was able to come to St Austell Brewery and be part of the brewing process of Wild Coast, which he named.
“Cornwall’s wildlife and wild places are under threat from climate change, development and pesticide use. Funding is needed to help us secure sanctuaries where wildlife can survive and thrive. We thank, and say ‘cheers’, to all the pub goers throughout Cornwall and the wider South West who enjoy Wild Coast, and our friends at St Austell Brewery for supporting our work.”
Wild Coast (4.4% abv) is available in select pubs that are part of the Small Batch Beer Club from Monday 21st October. To find your nearest outlet visit: staustellbrewery.co.uk/smallbatchbrews.
Wild Coast will also be available for tasting at Cornwall Wildlife Trust’s Wild Business Networking Event; where Cornish businesses will come together to learn how they can help the environment and their business to flourish. The event, at St Austell Brewery’s Visitor Centre on Tuesday 29th October, includes free breakfast, lunch and the Wild Coast beer! To book please visit www.cornwallwildlifetrust.org.uk/wildbusiness
ENDS
16th October
For more information contact:
PR Manager Megan Hocking: hockingm@staustellbrewery.co.uk / 01726 218 920 / 07970 379 690
PR and Marketing Assistant, Patrick Grainger: graingerp@staustellbrewery.co.uk / 01726 627 199 / 07967 174 405
More about St Austell Brewery
Independent, family-owned brewer, St Austell Brewery has been brewing beer in Cornwall since 1851. Fast forward 167 years and while traditional brewing techniques remain, innovation, passion and craftsmanship continue to evolve.
Most famous for its flagship beer, Tribute Cornish Pale Ale, St Austell Brewery’s range of award-winning beers – also including Proper Job IPA and Korev Lager – are available in pubs and supermarkets nationwide.
A gem at the heart of the Cornish community, and an employer of over 1,500 people, the company also has an estate of 179 pubs and hotels across the South West.
In 2016 St Austell Brewery joined forces with fellow west country brewer, Bath Ales, forming the St Austell Family Group. Bath Ales’ state-of-the-art new brewhouse, Hare Brewery, opened its doors in 2018.