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31st October 2012

Winning Dorothy Cover Girl Graces Brewery Calendar.

The spirit of Dorothy Goodbody – a much-loved character from Wye Valley Brewery’s family of ales – has been brought to life for the brewery’s 2013 calendar.  The brewery worked with vintage fashion designer Vivien of Holloway to transform a modern-day beauty into their 1950’s character with authentic vintage style.

Dorothy Goodbody is the brains and beauty behind a delicious range of real ales from Wye Valley Brewery.  Legend tells that Dorothy was the daughter of a Herefordshire hop farmer in the 1950’s and renowned local belle.  Inspired by the Herefordshire countryside, she developed a passion for real ale and created a range of fantastic ale recipes using local hops.
The brewery received over 90 applications from potential Dorothy’s, all keen to represent this character in a fabulous 1950’s styled photo-shoot.  To make this all possible, the brewery came together with vintage fashion designer Vivien of Holloway.  Vivien is a life-long 50’s lifestyle and fashion enthusiast, and the Vivien of Holloway brand of gorgeous vintage style clothing now has fans across the globe.
The winning Dorothy was Lucy Dearden, from Folkestone in Kent.  She won a fabulous prize package including: a professional photo-shoot package at one of Herefordshire’s verdant hop-farms, luxurious overnight stay, a beautiful 1950’s style dress from Vivien of Holloway, framed photo from the shoot, copies of the calendar and a case of Dorothy Goodbody’s ales!
Jennie Hermolle, Marketing Executive from Wye Valley Brewery commented ‘We were overwhelmed by the response to this competition – and there were so many fantastic entries – it was really hard to pick just one winner!  But in the end, Lucy’s entry won over judges for her spirited prose [explaining why she would be a great Dorothy for the day] and her winning smile.”
Lucy Dearden, comments “I had a great time on the photo-shoot, it was amazing to be transformed into the 1950’s look, the clothes were beautiful.  It was surprisingly hard work though – I certainly deserved a bottle of Dorothy Goodbody’s Golden Ale by the end of the day!”
To celebrate the local hops used in Dorothy Goodbody’s ales, the backdrop for the photo-shoot was the verdant hops at Pridewood Farm. Winner Lucy was joined for the day by runner-up and local girl Hannah Tuffin. Percival the farm Jack Russell also had his 15 minutes of fame when he posed with Lucy in one of the photos!
The 2013 Wye Valley Brewery calendars are hot of the press.  Over 1000 copies will be distributed to Wye Valley Brewery customers and for Dorothy-fans they are also available to purchase from the brewery shop.
PICTURED IS: Winner Lucy Dearden, amongst the hops at Pridewood Farm near Ledbury.
For, further images from the photo-shoot see (image files available for publication on request).
Issued by:
Jennie Hermolle
Marketing Executive
Wye Valley Brewery
Stoke Lacy
T: 01885 490505
Notes to Editor:
About Wye Valley Brewery:
Wye Valley Brewery is a traditional, family owned, regional brewery, based in Stoke Lacy, Herefordshire. Founded by ex. Guinness brewer Peter Amor, the brewery began in 1985 and in 2002 it moved from the old stable block of The Barrels, an historic 18th century Hereford coaching inn, to a much larger site in Stoke Lacy, where it is now recognised as the leading cask ale brewery in the county. In 2002 Peter’s son Vernon, took over as Managing Director. The brewery has grown every year since it was established and investment in the brewery continues with the installation of a new brewhouse in 2012.
About Dorothy Goodbody’s real ales.
Dorothy Goodbody is a registered trademark of Wye Valley Brewery Limited.  She has a range of real ales including Dorothy Goodbody’s Wholesome Stout (4.6% ABV, CAMRA Champion Bottle-Conditioned Beer of 2008), Goodbody’s Golden Ale (4.2% ABV) Dorothy Goodbody’s Country Ale (6.0% ABV, GOLD in The International Beer Challenge 2011), and new to the range Dorothy Goodbody’s Blissful Brown Ale (4.6% ABV).  All the Dorothy Goodbody ales only use fine local hops (whole hop cones) grown at hop-farms within 10 miles of the Wye Valley Brewery.