Leading craft brewery Wiper and True has grown its grocery portfolio, launching its flagship pale ale, 4.2% Kaleidoscope, in Sainsbury’s stores nationwide and online.
The move will see the Bristol brand’s best-selling beer rolled out into 395 stores.
Michael Wiper, Wiper and True’s Founder said: “Kaleidoscope is many people’s first experience with our brewery. This monumental step into Sainsbury’s is such an exciting opportunity for us. We can’t wait for more drinkers to discover and enjoy our Beautiful Beer.”
Kaleidoscope is brewed using Citra, Simcoe and Mosaic hops. The blend creates a kaleidoscope of bright citrus and vibrant fruit flavours, balanced with gentle, clean bitterness. It’s also suitable for vegans.
Wiper and True is an independent craft brewery based in Bristol, focused on creating refined, carefully considered beer in the most sustainable way possible. Having been brewing for over a decade, the brand is known for carefully sourcing its ingredients, and using a custom-engineered, German-designed brew kit to achieve technical precision and consistency.
Kaleidoscope is available now in Sainsbury’s stores and online (RRP £3.50) in 440ml cans.
ENDS
For more information, additional images, or interviews with our founder, please contact PR & Communications Manager Bea Renshaw on bea@wiperandtrue.com.
Notes for Editors
About Wiper and True
Wiper and True is an independent craft brewery based in Bristol, who focus on creating Beautiful Beer whilst reducing their impact upon the planet, and respecting their team, stockists and suppliers. Originally nomadic brewers, the team now operate out of a world class facility based in Old Market, Bristol, where they obsess over creative recipes, brewed with skill and care for balanced, refined and refreshing drinking.
More information: www.wiperandtrue.com
Keep up with us on Instagram: @WiperandTrue
Connect with our founder: Michael Wiper
For more information, additional images, or interviews with our founder, please contact PR & Communications Manager Bea Renshaw on bea@wiperandtrue.com.
Third-party news items that are posted on the Guild website’s news section come from press releases received by the Guild. These press releases are posted as they have been received and their publication on the Guild website is intended as an informational service provided to our members and website visitors. As such, the publication of a story from a third-party source is neither an endorsement of the content, nor its sender, by the Guild. For enquiries on any news item, please use the contact details that can be found at the bottom of each post.