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16th December 2022

Wise Bartender focuses on providing inspiration for Dry January

Specialist online retailer Wise Bartender has produced two alcohol-free drinks packs specifically designed to inspire and support the thousands of people who are expected to sign up to Dry January with Alcohol Change UK.  

Dry January is the UK’s one-month alcohol-free pledge brought by Alcohol Change UK which saw over 130,000 people sign up in 2022. As the numbers cutting back their alcohol consumption year-round continues to rise, January 2023 is expected to be even more clear-headed than usual and Wise Bartender is supporting everyone who will be cutting back by offering two packs of delicious alcohol-free drinks especially for Dry January.

“At Wise Bartender, we’re seeing more customers buying alcohol-free drinks year-round rather than just at peak times of awareness” commented Tom Ward, founder of Wise Bartender “but we are still conscious of the need to introduce a great range of drinks to those who haven’t discovered them yet. In conjunction with Alcohol Change UK, we have curated two Dry January packs containing delicious drinks, none of which is more than 0.5% ABV, with a percentage of sales being donated to the charity.

“The ‘31 days of Dry January Alcohol Free Wise Pack’ contains a tasty drink for every day of the month and includes Lucky Saint Lager alongside other beer, cider, wine, spirit and cocktail alternatives” added Tom. “It retails at £68.99, a saving of 5% if ordered individually, and comes with free delivery to mainland UK. A second pack offers a smaller selection of 12 of the most popular alcohol-free drinks for £27.59 + delivery. With these two options, we aim to provide everyone with a selection that is right for them at a competitive price point to ensure that it is as easy as possible for people who want to cut back on their drinking get the support and inspiration that they need.”

Alcohol Change UK launched Dry January in 2013, with 4,000 drinkers pledging to give up alcohol for a month. Six months after the campaign finished, they found that seven out of ten people continued to drink less riskily than before and the Dry January institution was born, with estimates that over four million people in the UK now try to cut back on drinking alcohol in the New Year.

“The quality and choice of alcohol-free drinks has increased dramatically since the launch of Dry January” continued Tom “and Wise Bartender currently stocks nearly 500 great products that make cutting out alcohol a pleasure rather than a challenge. The Wise Bartender Dry January packs are selected to provide a great introduction to anyone who isn’t sure how to start pulling together their new go-to drinks list that will see them through the whole year and not just as a New Year’s resolution. The packs are also ideal for the millions of others who have already moderated their alcohol consumption and are looking for some new options – and maybe even some treats – to try in the New Year.”

Wise Bartender’s Dry January alcohol-free drinks packs, in association with Alcohol Change UK, are available from


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For immediate release:                                Thursday 15th December 2022


About Wise Bartender 

Wise Bartender is a growing family business that was founded in 2017 and blends two of the most important things in life health and family. It was established to provide a convenient, easy and reliable way to purchase a wide range of alcohol-free drinks without having to invest in a full case without having tried the drink first. So Wise Bartender is all about flexibility, with all drinks available as single bottles or cans with no minimum order.

Press release from Kate Hempsall obo Wise Bartender.

For further information, please contact / +44 (0)7534 190241