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12th September 2023

Wolfpack Brewing Co partners with Stonegate Group to raise awareness and funds for the Motor Neurone Disease Association

Wolfpack Brewing, the UK’s innovative brewery co-founded by international rugby players, is thrilled to announce an exciting new partnership with Stonegate Group in honour of the spirit of rugby and to support an important cause.

Wolfpack Brewing Co, founded by rugby legends Alistair, Chris, and Jim, was built upon the principles of community and camaraderie. Now serving in 400 pubs across the UK, Wolfpack is set to extend its reach in a collaboration with Stonegate designed to champion a cause close to their hearts – the Motor Neurone Disease Association (MND Association).

Launching in September, the collaborative effort will introduce a new brew exclusive to Stonegate pubs; the ‘Second Row IPA.’ The name pays tribute to the pivotal role the second row plays in a rugby team, a position familiar to founders Jim and Alistair during their international stints with South Africa and Scotland, respectively. The initiative further honours their friend and fellow international second row player, Ed Slater, recently diagnosed with MND.

With the support of colleagues, customers, and partner operators, Stonegate has raised an impressive £400,000 for MND charities, as well as raising awareness of MND.

In a show of solidarity, 20p from every pint of Second Row IPA sold will be donated directly to the Motor Neurone Disease Association. The fundraising campaign, which runs throughout September to November, stands as a testament to Wolfpack’s commitment to their founding ethos: in the Second Row, we stand tall, and we stand together.

“We are incredibly proud to be launching Second Row IPA in partnership with Stonegate Pub Group,” said the Wolfpack founders. “We invite everyone to join us and enjoy a pint of Second Row, stand tall, and help us raise money and awareness for this important cause.”

Melissa Wisdom, Chief Commercial Officer at Stonegate Group said: “We are proud to partner with Wolfpack and stand with the rugby and MND community to launch Second Row IPA to raise both awareness and important funds in the fight against MND. We hope our guests really enjoy this beer join us in supporting such an important cause.”



About Stonegate Group

Stonegate Group is the largest pub company in the UK.  Its portfolio is comprised of over 4,500 sites, split across managed, operator led and leased and tenanted businesses.

The managed pubs division, which employs over 16,000 people, is split into Branded and Traditional pubs, bars and venues. Branded is comprised of: Slug & Lettuce, Popworld, Be At One and the Venues division. Traditional (unbranded) pubs are made up of: Proper Pubs, Pub & Dining and Social Pub & Kitchen.

The leased and tenanted estate, Stonegate Pub Partners, is made up of over 3,000 diverse sites whilst operator led Craft Union is currently made up of over 500 community pubs.


  • Great British Pub Awards – Stonegate Group Pub Partners’ Pub of the Year, Best Pub to Watch Sport, Community Hero
  • BII’s National Innovation in Training Awards (NITAs): HR Manager of the Year (Jemelle Bish), Best Apprenticeship Training Programme (ATOP)
  • Publican Awards – Best Community Operator (Craft Union Pub Company)


  • Licensed Trade Charity Awards   raising awareness through fundraising
  • Great British Pub Awards – Stonegate Group Pub Partners’ Pub of the Year, Best Pub to Watch Sport
  • MCA Retailers’ Retailer Awards – The Hero Award (Suzanne Baker)


  • Great British Pub Awards – Feeding the Community, Community Mindfulness & Ei Publican Partnerships Pub of the Year
  • REBA Employee Wellbeing Awards – Best New Wellbeing Strategy (5000+ staff)
  • Publican Awards – Best Pub Employer (501+ employees)
  • Publican Awards – Best Community Operator (Craft Union Pub Company)


  • BII’s National Innovation in Training Awards (NITAs): HR Manager of the Year, Lee Woolley (2019); Best Managed Company for Training; Lifetime Achievement Award for Chairman, Ian Payne (2016)
  • CGA Insight Hero and Icon Awards (two awards): Icon Award   Ian Payne MBE, Business Leader, Simon Longbottom (2019)
  • UK Hospitality’s Dusk ‘til Dawn Late Night Awards (two awards) – Icon Award (Ian Payne MBE), Best Marketing and Promotions Award (2019);  Best Service & Team (2018)
  • Great British Pub Awards – Best LGBTQ+ Pub (2019); Best LGBTQ+ and Best Sports Pub (2018); Best Pub Garden, Best Entertainment and Best Sports Pub (2017); Best Sports Pub (2016);
  • BII Scotland Awards   Best Operator for Training (2019)
  • Retailers’ Retailer of the Year (two awards): Lifetime Achievement Award, Ian Payne MBE;  Investor of the Year   TDR Capital (2019); Investor of the Year: TDR Capital (2017)
  • Menu Innovation & Development Awards (MIDAS) (two awards): Best Menu, Premium High Street Pub: Slug & Lettuce; Best Menu, Town & City Pub: Walkabout (2019);  Premium High Street Pub: Town Pub & Kitchen (2017); Best New Concept:  Missoula, Montana Bar & Grill (2014); City and Bar Dining: Slug and Lettuce (2013)
  • Publican Awards (five awards): Best Community Pub Operator, Best Pub Employer (501+ employees), Best Managed Pub Company (51+ sites), Best Drinks Offer, Business Leader of the Year   Chief Executive, Simon Longbottom (2019); Best Late Night Operator (2018); Best Managed Pub Company; Best Late Night Operator, plus highly commended   Best Employer 501+ employees (2017);  Business Leader of the Year, Chairman Ian Payne (2014); Best Pub Employer 51+ sites (2013)
  • British Beer & Pub Association (BBPA)   Chairman’s Award (2018)
  • Licensed Trade Charity: Outstanding Corporate Contribution Award (2018)
  • APPBG PUBAID Corporate Charity Fundraiser Award (2018)
  • Scottish Training Federation: Best Large Employer  (2016)
  • HR Excellence Awards: Best Learning and Development Strategy (2016)
  • HR Distinction Awards: Innovation for Digital & Social Media (2016); People Development (2015); Innovative Use of Technology (2014)

Contact: Georgia Mackey

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