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17th June 2013

Woodforde’s launches East Anglia’s largest Ale Trail

  • Pub trade to be boosted over the summer
Woodforde’s brewery launched East Anglia’s largest ever Ale Trail this week in celebration of the Great British pub and to reveal Bure Gold – its latest real ale.
This year’s Ale Trail is shaping up to be the Norfolk brewery’s most successful yet, with a record 689 pubs across East Anglia, Essex and London participating.
With 15 million people in the UK visiting pubs every week,* the trail, in its 14th year, encourages people to visit different pubs and collect stamps which can be redeemed for gifts.
This is Woodforde’s biggest Ale Trail and following a successful pilot in 2011, Essex and London pubs are now included. The brewery hopes its golden ale, Bure Gold, will be popular with real ale fans as its citrus, floral flavours make it a classic summer drink.
Rupert Farquharson, managing director at Woodforde’s believes the Ale Trail will increase footfall to participating pubs by over 10%,boosting revenue significantly. “In 2011 we gave out over £20,000 worth of prizes to customers who had completed various stages of the Ale Trail’’ he comments “and this year’s trail should be even bigger and better.”
He adds: “We’re extremely proud of our Norfolk roots and the Ale Trail celebrates this, giving people a real taste of Norfolk as the malted barley for our ales is exclusively grown in our county.
“The pub is a celebrated institution in Britain and it’s a privilege to be supporting pubs across our region and beyond. 
“We are launching the Ale Trail on a Wherry because Wherry is our most popular beer, so we think it is a fitting tribute. We’re also doing our bit to preserve these wonderful yachts by supporting The Wherry Yacht Charter Charitable Trust in its important restoration work.’’
Pubs are an important ingredient in our tourism offering and Pete Waters, brand manager at Visit Norfolk commends the award-winning trail: “This is a great initiative that goes from strength to strength each year –actively encouraging people to get out and support one of our most important community assets.
“Pubs are part of the rich tapestry that makes Norfolk such a great place to holiday or enjoy a short break, so I offer the Ale Trail a hearty ‘Cheers!’.
“After all, what could be better than getting out and about in our fantastic county and enjoying a tasty tipple from Norfolk’s most celebrated brewery?”
Running from the 16th June to 30th September, real ale fans can collect stamps in each pub they visit, which can then be exchanged for gifts from the Woodforde’s shop**.
For a Pub Guide of participating pubs, visit or call 01603 720353.
To find out more, please contact Catrina on 01603 219 191 or email
Editors notes
About Woodforde’s
Woodforde’s Norfolk Ales is a craft brewery based at Woodbastwick, close to the Norfolk Broads, producing a range of cask and bottled beers, recently winning the SIBA (Society of Independent Brewers) Business Award for its Ale Trail.
About Wherry ale
In 1981 Woodforde’s Norfolk Ales produced the first commercial brew of Wherry Bitter at their original brewery in Drayton. In 1996, Wherry was awarded the ultimate prize in the brewing world – becoming the CAMRA Supreme Champion Beer of Britain.
To find out more visit

*15 million people in the UK visit pubs every week
**Terms and conditions apply
Catrina Laskey
PR Executive
Reflection PR
01603 219191
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