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2nd October 2019


Phil Cutter, Landlord of The Murderers

 Woodforde’s, the award-winning East Anglian brewery and primary sponsor of Premier League club Norwich City, has launched Premier Pub Partners. This promotional partnership with city centre-based pubs will provide exclusive events for Norwich City fans.

The Murderers, The Jubilee, Queen Of Iceni, Lollards Pit and Compleat Angler will become go-to destinations for Canaries fans this season. Woodforde’s drinkers will have the chance to win tickets for Premier League matches on the day, while the pubs will also host fan events and special appearances guaranteed to prove popular with City fans. All pubs will have bespoke point of sale to celebrate their partnership with Norfolk’s biggest brewery.

The pubs will host pre- and post-match activities centred around City matches, with Woodforde’s drinkers being given the chance to win tickets in draws before selected matches. The first promotion will take place this weekend, on Saturday 5th October, when everybody who orders a pint of Woodforde’s at The Murderers, on Timber Hill, will be entered into a prize draw for the chance to win tickets to watch Norwich vs Aston Villa at Carrow Road that day.

As a result of Woodforde’s partnership with the club’s number one fan channel, Talk Norwich City, live podcast recordings will take place in participating pubs, while club legends will also make appearances throughout the season, much to the delight of fans.

James Armitage, Commercial and Marketing Director, Woodforde’s Brewery, said: “We’re proud to be a primary partner of Norwich City, and everybody is excited to have the club back in the top flight. Our Premier Pub Partners will be the place to be for City fans this season, with unmissable experiences, the chance to win tickets before matches, and of course great Woodforde’s beer on offer.”

As a proud partner of Norwich City, Woodforde’s well-loved beers, Wherry, West Coast Wherry and Norada, are available at Carrow Road on matchdays, and as sponsors of the stadium’s Barclay Stand, Woodforde’s branding will be visible to millions of fans worldwide. Match-goers have also been able to get their hands on a pint of Woodforde’s outside Carrow Road this season, with the Woodforde’s Fire Truck dispensing pints to thirsty fans before games.

Following this weekend’s activity at The Murderers, fans should keep an eye out on social media @WoodfordesBeer and @TalkNorwichCity for more information about special events.


Issued on behalf of Woodforde’s Brewery.  For further information, please contact:

Steve Dann                                                                                          Ed Whitehead

Director                                                                                                Associate Director

Fleet Street Communications                                                       Fleet Street Communications

0121 262 3900                                                                                    07877 121 860                                                                   


Participating Pubs:

The Murderers, 2-8 Timber Hill, NR1 3LB
The Jubilee, 26 St Leonards Road, NR1 4BL
Queen Of Iceni, Unit 6, Riverside Development, Wherry Road, NR1 1ED
Lollards Pit, 69-71 Riverside Rd, NR1 1SR
Compleat Angler, 120 Prince of Wales Rd, NR1 1NS


Notes to editors:

  • Woodforde’s Brewery was founded in 1981 and operates from its brewery and pub site in the village of Woodbastwick, 8 miles outside of Norwich.
  • Woodforde’s has always used the very best local ingredients, including the finest Norfolk malting barley, and water from an aquifer on the site of the brewery.
  • The Brewery has won 136 nationally recognised awards, including 66 first place medals.
  • Woodforde’s is one of only four brewers to have received the ‘Supreme Champion Beer of Britain’ award twice, for Wherry and Norfolk Nog.
  • Of the 136 awards won, 66 have been first place.
  • Woodforde’s has two operational brew houses, with a 30 and a 60 barrel capacity.
  • There are eight beers in the core range: Wherry, Nelson’s Revenge, Bure Gold, Volt and Nog in cask and Norada, Conquest lager and West Coast Wherry in keg.
  • Woodforde’s is also available in over 400 pubs and more than 300 supermarkets across East Anglia, and it also brews an exclusive premium British Lager in partnership with Marks & Spencer which is available in stores nationwide.