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23rd June 2023

Woodforde’s to unveil new beer at Royal Norfolk Show

Multi-award-winning brewery Woodforde’s is set to launch its newest beer at this year’s Royal Norfolk Show.

The Woodbastwick brewery, famed for its Wherry ale, will unveil its new English Lager at the first day of the show on Wednesday, June 28.

The golden lager is brewed using a mix of five hops – including Magnum and Citra T90 – for a thirst-quenching pint true to traditional style while packing a flavourful punch.

James Ramm, Head of Independent On-Trade at Woodforde’s, said: “We are thrilled to be launching our new English Lager at this year’s Royal Norfolk Show.

“We’ve been trialling it at a few select pubs across the county and have received amazing feedback from customers – and now we can’t wait to make it available to everyone at the show.

“Hopefully we are in store for some great weather as this is the perfect refreshing pint to enjoy in the sunshine.

“Here’s to another special year at our county’s greatest celebration.”

A range of Woodforde’s award-winning cask ales will also be available at the bar, including Wherry and the aptly named Royal Norfolk seasonal special.

Visitors will also be able to pick up their favourite Woodforde’s beers and cyders to take home, with further chances to win an array of award-winning drinks across the two days.

Joe Parks, CEO of Woodforde’s, said: “Our brewery is all about having pride in our Norfolk heartland, so of course it makes sense to unveil our newest beer at this year’s show.

“Woodforde’s truly is the Beer of Norfolk, and we’re sure we’re onto another winner with our English Lager.”

Fearn Ainsworth, Commercial Manager at the Royal Norfolk Agricultural Association, added: “We are delighted that Woodforde’s will be launching their new English Lager at the Royal Norfolk Show.

“Woodforde’s are a local brewery who encompass all things Norfolk and have been a platinum sponsor at the show for two years.

“We are looking forward to showcasing their fine products and enjoying their latest creation at this year’s show.”

Entertainment will be provided on the Wednesday evening by East Anglia-based singer and guitarist Nik Lowe, who has previously supported the likes of Toploader and Chas & Dave.

The Woodforde’s tent can be found next to the Upp Grand Ring at the junction of Third Drive and President’s Avenue.

More information on Woodforde’s and its full range can be found on its online shop:


Journalists attending the show can get a free taster of the new English Lager by showing their press pass at the Woodforde’s tent.

High-res photos can be downloaded here:

For more information or to request an interview, contact Oliver at Prominent PR via 01473 276126 or

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