North Cornwall brewer rolls out Cornish Pilsner in selected launch pubs
5th November 2013: Sharp’s Brewery is today announcing the draught launch of Cornish Pilsner (5.2% abv). The award winning lager, which was recently named World’s Best Lager in the World Beer Awards 2013, alongside picking up a SILVER medal in this year’s International Beer Challenge, will be available to a wide selection of pubs for the first time.
Sharp’s, based in Rock, North Cornwall, is teaming up with pubs in its South West heartland, the South of England, London and the Midlands, to offer lovers of premium lager in those regions a taste of the world’s best.
Clear and refreshing, with a herbal lemon aroma, Cornish Pilsner is brewed using Pilsner malt, whole Saaz hops and a Czech lager yeast. It is then lagered with English thyme, giving it a very distinctive flavour.
Cornish Pilsner is Sharp’s first keg lager and the on-trade roll out follows huge demand for the product. Bottled Cornish Pilsner has achieved the highest return on sales in Sharp’s portfolio, including the brewer’s flagship beer, Doom Bar.[1] Blind taste tests have also found that Cornish Pilsner was preferred to other lagers within its competitive set.[2]
Stuart Howe, Head of Craft Brewing and Innovation at Sharp’s, said: “We are very excited and incredibly proud to present Cornish Pilsner to publicans and their customers. The brewing team at Sharp’s can take great satisfaction from the response and awards that this beer has already received. Premium lager drinkers are looking for quality products and a great flavour profile and Cornish Pilsner is able to offer this to consumers.”
First launched in August 2012, Cornish Pilsner will be available in 30L keg and 330ml bottle conditioned bottle. On-trade distribution will be extended throughout 2014 and Cornish Pilsner will also be available with selected off-trade partners.
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2 Sharp’s Brewery Research, Head to Head Preference Test.
Notes to Editors
If you would like to speak to Sharp’s for more information, please contact:
Red Consultancy
Email: sharpsteam@
Tel: 0207 025 6680
About Sharp’s Brewery Ltd
Founded in 1994, Sharp’s Brewery is a modern brewer of cask conditioned beer based at Rock in Cornwall and has grown rapidly to become the largest brewer of cask beer in the South West and the owner of one of the UK’s fastest growing cask beer brands, Doom Bar.
Sharp’s beer is brewed exclusively using just British malted barley, whole hop flowers, Sharp’s own yeast and Cornish water. The brewery at Rock is one of the UK’s most sustainable.
Sharp’s won four medals at the International Brewing Awards 2013, including gold for Spiced Red and Cornish Coaster. In 2012, the Cornish brewer won six International Beer Challenge medals.
Sharp’s is supporting the Cornwall Air Ambulance Trust, donating 5p from the sale of each pint of Sharp’s Own, Sharp’s Special and Cornish Coaster sold in the county.
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