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2nd December 2022

World Cup could deliver knockout sales for pubs, with 15 million pints expected to be sold this Sunday

Football fans have been heading to the pub to cheer on their favourite team with beer sales receiving a boost and 15million pints expected to be drank on Sunday when England face Senegal in the knockout stages. This is 5 million more than usual, delivering an additional £22 million to the industry.

Ahead of the tournament, a survey conducted by the British Beer and Pub Association showed pubs expected the World Cup to boost business by up to 10%.

However, mid-week games have delivered more than expected in some cases, with England’s first group game against Iran packing out pubs on a usually quiet day, with a 62% uplift in beer sales according to data consultancy CGA Insight, the equivalent of 3 million more pints worth almost £12million.

Now, as England head into their first knockout game of the tournament this Sunday, pubs across the country will be holding their breath and hoping for a win to help celebrations continue over the coming weeks.

Emma McClarkin, Chief Executive of the British Beer and Pub Association said:

“Pubs were hoping for a boost to business during this World Cup and so far, the beer has been flowing, and fans have been showing up to cheer on England. The tournament has been filling up pubs on days that otherwise might be quieter, and we’re hoping that trend continues in the next couple of weeks.

“It’s been a tough year for our industry, and we know people are feeling the pinch but we’re really hoping fans continue to turn out to support two great British institutions by toasting to the Three Lions at their local pub. We’ll be keeping everything crossed this Sunday because when England do well, so do our pubs!”

ENDS

For more information or to arrange an interview contact Jessie Powell at jpowell@beerandpub.com / 020 7627 9199

Notes to editors: 

World Cup pub stats:

  • The World Cup usually adds £155million to the industry in summer months
  • 2/3 (circa 30,000) of UK pubs are expected to host screenings of some kind for the tournament

About the British Beer & Pub Association
The BBPA represents UK companies which between them brew over 90% of the beer sold in the UK and own 20,000 pubs.

Our members include international companies, national and local brewers and pub businesses operating managed and tenanted pubs in cities, towns and villages across the country.

These businesses are at the heart of communities and local economies and include family businesses who have been brewing beer and running pubs for hundreds of years alongside emerging brewers and pub operators.

  • The UK’s beer and pub industry supports close to 940,000 jobs
  • The industry adds £26.2billion to the UK’s economy each year

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Press release from the BBPA.

For more information or to arrange an interview contact Jessie Powell at jpowell@beerandpub.com / 020 7627 9199 .