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19th March 2013

YORKSHIRE BREWER TOASTS ‘PUBS OSCAR’ ACCLAIM

Cheers! Ossett's Jamie Lawson and Mike Inman (joint MDs) raise a glass to national success. IMG_3189.JPG

West Yorkshire’s award winning Ossett Brewing Company is celebrating an industry ‘Oscar’ for the success of its pub estate.

The 16-year-old brewer was crowned Best Microbrewery Pub Company at the highly prestigious national Publican Awards 2013. Judges praised the successful mix of community and music pubs all focussed on cask-conditioned ale.

Ossett’s 19 pubs are located across the region in Calderdale, Huddersfield, and Knaresborough as well as the home Wakefield area. The estate has grown rapidly since the first pub –The Black Bull in Liversedge – opened in 2003. It now includes brew pubs The Fernades Brewery Tap, Wakefield, the Rat, Huddersfield, and the Riverhead in Marsden. There are also The Hop venues – live music themed pubs located in Leeds, Sheffield and Wakefield.

The awards’ tough judging process included undercover pub visits and rigorous interviews with judges – including city analysts, industry consultants, business journalists and pub guide editors.

Judges applauded how the pubs and brewery cross contribute to each other and the vision and understanding of what makes a great pub experience – ‘showing that a genuine love of pubs beats any corporate cookie cutter approach’. They praised the guest ale policy and were impressed with the synergy between cask ale and live music in The Hop venues – ‘unthinkable five years ago to imagine cask ale as the default drink of choice in venues focused around live gigs’. *

Toasting the acclaim (see photograph) Mike Inman, Ossett’s joint managing director, said:  “We are delighted to pick up the award for Best Microbrewing Pub Company. This is like a Pub Oscar. It is the highest recognition from our industry peers and colleagues for our successful formula of cask ale led community and music pubs – all enjoying success despite the economic climate when many pubs are closing.

“While we are a small company, we have a very talented group of staff and this award – more than any other – is a recognition of everyone’s hard work, from those at the brewery to all those working at our 19 pubs.”

Ossett’s award was among just 18 presented by TV star Rob Brydon at a glittering ceremony in London’s Grosvenor House Hotel.

The Publican’s Morning Advertiser’s group editor Rob Willock said:  “In these challenging trading times it is fantastic to see our award winners continuing to grow their businesses and bring innovations to their customers.”
Ends/ Ossett PR 11

 

Notes to editors: Ossett Brewing Co was founded in 1997 by brewer Bob Lawson and has become famed for it single variety hopped pale beers. Brewing capacity is currently 200 brewers’ barrels-a-week (more than 57,000 pints). The brewery now delivers directly to hundreds of pubs throughout northern and eastern England and nationally through leading wholesalers.

Ossett has won many brewing awards with its core brands: Excelsior, Silver King, Yorkshire Blonde, Big Red and Pale Gold.

*The Publican Awards’ are organised by the Publican’s Morning Advertiser to recognise the achievements of pub companies.

Awards judges said Ossett’s beers are accompanied on the bar by a great selection of guest beers in every pub, but consistently make up the majority of the draught beer volume sold. Beers from the two micros – The Rat and Fernandes – also feature as guests throughout the estate.
The three brands are carefully managed – Ossett’s core range are classic session beers, the Rat creates hoppy US-style pale ales and Fernandes is more experimental. So the breweries supply the pubs with a good range of beers that are clearly a reason to visit, while Ossett sells well to the free trade.

 
For further information contact: Steve Hobman, Rhino Public Relations: 07751 578605. email: shobman@rhinopr.freeserve.co.uk