Four strong restaurant and microbrewery group to bring craft brewing to life as part of 15th anniversary celebrations
Zerodegrees, the restaurant and microbrewery group with sites in Blackheath, Bristol, Reading and Cardiff will, this May launch a campaign entitled #Brewmasters inviting diners to come and find out more about Zerodegrees beer and the brewing process. The campaign will include showcasing Zerodegrees team of beer aficionados and aims to teach beer lovers and novice brewers everything they need to know. Over the summer each site will host a freeMeet the #Brewmasters event where craft beer fans and budding brewers can learn about how each brewery works as well as having the opportunity to ask questions and garner tips and tricks from the resident brew master. The events will culminate in a beer tasting where they can sample a whole range of beers and put their new found knowledge to the test. For those not able to attend the events there will be a series of Twitter take-overs throughout the campaign when the brewers will be online to answer any brewing related questions.
Zerodegrees have also commissioned ME:MO Interactive’s digital arm, Me:Mo TV to create a bank of digital content to educate and engage consumers. The #Brewmasters campaign aims to visualise the brewing process and bring to life the expertise and personalities of the Zerodegrees brew masters. Customers will be able to find out more about Zerodegrees beer and the brewing process by following the #Brewmasters hashtag on the group’s social media channels as well as being able to view the video content and engage with Zerodegrees, sharing their own ideas, experience and images. #Brewmasters aims to create a forum for keen beer aficionados across the UK. You can view the introduction video to the #Brewmasters campaign here:
Zerodegrees Breweries and Beer
Each of Zerodegrees restaurants is home to its own microbrewery, which forms a visually arresting sight for customers. The entire brewing process takes place on site overseen by an attendant brew master who is responsible for the day to day operations brewing Zerodegrees five regular beers along with a series of limited edition speciality craft beers.
All Zerodegrees beers are always free from preservatives and additives. The team are committed to producing ‘fresh’ craft beer, which means that the brews are unpasteurised and unfiltered. It’s been a part of the DNA of Zerodegrees from the beginning. Within the restaurants the beer comes direct from the serving tanks meaning only the freshest beer is served. The current range of permanent beers includes a Pilsner, the first beer Zerodegreesbrewed, Pale Ale, Wheat Lager, Black Lager and a very popular Mango Beer which started life as limited edition batch but proved to be such a hit that it has for many years been a permanent brew. Over the years,Zerodegrees beers have received plentiful recognition and won awards from various industry bodies including CAMRA.
15 Years of Zerodegrees
Dipam Patel and Nick Desai, opened the first site together in Blackheath in 2000. They were amongst a handful of fresh beer breweries when craft beer and microbreweries were still a minor concern within the industry. Dipam with his passion for freshly brewed beer and Nick, with a love for wood fired pizza coupled with his experience of running a chain of Pizza Express franchise sites with his father, joined forces to create what is now a wholly family run business that’s been growing steadily ever since.
Twitter – @ZerodegreesBeer