ON Beer The World’s First Non-Alcoholic Beer with Real Effects Now at Dishoom

ON Beer, the world’s first functional non-alcoholic beer designed to deliver real effects, has secured its first national listing at Dishoom. The innovative IPA is now available across all 16 Dishoom sites including London, Manchester and Liverpool, and features on the restaurant group’s new Vitality menu, which showcases “drinks with extra function.”  The listing went live earlier this year in January 2026.

Packed with botanicals and low in calories, ON Beer delivers a natural buzz without alcohol. Dishoom describes it on the menu as the “golden key to wet-your-whistle soberly”. 

Scientifically backed and plant-powered, ON Beer complements Dishoom’s vibrant dishes. This partnership highlights the growing demand for non-alcoholic beverages that go beyond flavour and the rapid growth of the functional drinks category. 

James Jacoby, co-founder of ON Beer, said: “This first restaurant listing marks and important milestone in the ON Beer journey and we hope to continue to build awareness across hospitality channels throughout the UK. We are excited to be working with the Dishoom team and a huge accolade to have ON Beer included in the new Dishoom ‘V for Vitality’ Drinks menu.” 

Jake Oldum, Head of Drinks at Dishoom comments: “As we say on the menu, this unique beer is a ‘Mighty Modern Miracle’ as it provides a compelling alternative to alcohol whilst mellowing your mind.”

Notes for Editors:

ON Beer is the world’s first functional non-alcoholic beer with proven effects. It is packed with a stack of powerful botanicals for a ‘feel-good’ drinking experience. 

James Jacoby, ON Beer’s co-founder and 'Plant Guy’, had an Ayahuasca awakening 20 years ago and has been honing his craft ever since. Over an intensive two year development period, 100+ plants were meticulously tested and refined for effect and taste before the final ‘Botanical Stack’ was created. 

Produced through a secret patent-pending process, ON’s first offering is a crisp, authentic, hop-forward IPA, which has quickly gained attention for pioneering a new category of alcohol alternatives. It offers the modern, mindful drinker a genuinely new experience, without compromising on taste.

Founded in the UK by James and Chris Kazakeos, the pioneering brand is available directly from their website. It is increasingly being listed in leading bars and restaurants like Dishoom with national retail distribution rolling out this year. Sales of their signature IPA are growing significantly and ON is already being praised by customers and trade alike, with new products in the pipeline.

Website: www.on-beer.com

Instagram: @onbeerco

For further information please contact Catherine Ewart-Smith or Amy Jordan at Soho Drinks 

catherine@sohodrinks.co.uk 07909 965122

amy@sohodrinks.co.uk 07495 738017