Staropramen Launches Blockbuster Film-Themed Campaign

Staropramen is partnering with hundreds of hospitality venues across the country to offer film-loving consumers the chance to win a film-inspired holiday.

The promotion is live now in over 500 venues until 23^rd November, where adults can purchase a pint of Staropramen in branded glassware, scan QR codes on POS materials in-venue, upload a picture of their pint and choose their favourite film genre to enter.

Prizes include unforgettable holidays to Rome, Dubrovnik and Oslo – with experiences inspired by the big screen. Highlights include a half-day Angels and Demons tour and gladiator training in Rome, a walking tour of Dubrovnik featuring locations from Game of Thrones, Star Wars and Robin Hood, and in Oslo, a city tour including Tenet film sites plus a fjord cruise.

Each trip comes complete with flights, accommodation, and film-inspired experiences. Meanwhile, instant-win prizes include pairs of cinema tickets, mini home projectors, and TV sound bars.

Staropramen is also bringing the promotion to life through an immersive in-venue quiz experience. Consumers can enjoy a film-themed quiz hosted by a Quiz Master at selected venues, complete with branded popcorn buckets, interactive challenges, leaderboard moments, and prizes.

In addition, Staropramen’s ‘Blockbuster Soundtracks’ nights will feature live artists performing iconic movie tracks alongside themed props and shareable photo moments to engage consumers.

The activity builds on the brand’s connection to film and is part of its brand-new summer marketing campaign which includes the launch of a new ad, ‘The Dollycoaster’ featuring Orlando Bloom. The promotion is supported by a paid and geo-targeted social media campaign.

Jake Johnstone, Marketing Controller for Staropramen, said: “Staropramen has always celebrated craftsmanship and the dedication it takes to master a passion – qualities needed not only to brew a great beer, but also to create cinematic masterpieces which captivate an audience.

“That’s why this campaign is such a natural fit. By tapping into our shared passion for film, we can reward Staropramen film fans whilst supporting venues to drive footfall and intent to purchase. This is one of our largest on-trade campaigns to date and can't wait to watch it unfold amongst customers and drinkers.”

ENDS

T&Cs apply: 18+, UK and ROI. 01/09/25 – 23/11/25. Purchase necessary. To enter: purchase a Staropramen pint in a participating venue, scan QR code or visit www.winwithstaropramen.com, enter details and upload a photo of your Staropramen pint in branded glassware. Main prize: 1x European city break for 2 people via prize draw, includes return economy flights from a London airport, 3-nights’, 4* star accommodation on a room only, sharing basis and film related experiences. Instant Win Prizes: total 168 prizes to be won via instant wins: cinema tickets (84 pairs); mini home film projector (42); TV sound bar (42). 2 instant win prizes available per day during the promotion period (168 in total). First person who enters on or after a randomly allocated instant win moment will win the prize allocated to that winning moment. No guarantee all prizes to be won. Max 1 entry per day. Tie-break question for ROI. Max 1 winning moment prize per person per day. Full terms at www.winwithstaropramen.com/terms

Promoter: Molson Coors Brewing Company (UK) Limited, Horninglow Street, Burton upon Trent, DE14 1JZ

About Molson Coors 

For over two centuries Molson Coors has been brewing beverages that unite people for all of life’s moments. In the UK and Ireland we now have four breweries, with our UK home in the renowned brewing town, Burton upon Trent, and a nearly 300-year-old cider press in Suffolk. 

Molson Coors produces some of the most beloved and iconic beer brands ever made. While the company’s history is rooted in beer, Molson Coors offers a modern portfolio that expands beyond the beer aisle. Our growing beverage portfolio in the UK and Ireland includes Aspall Cyder, Atlantic Pale Ale, Cobra, Madri Excepcional, Pravha, Staropramen and Rekorderlig, alongside popular favourites Coors, Carling, and the UK’s number one selling cask ale - Doom Bar.

Contact: James.Yapp@citypress.co.uk

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