1664 Blanc Opens Up London Fashion Week as Principal Partner for the Second Year

As presenting partner of the British Fashion Council’s City-Wide Celebration 'AT HOME WITH', 1664 Blanc reaffirms its commitment to championing emerging designers and making LFW more accessible across the capital and nationwide

1664 Blanc, Principal Partner of London Fashion Week (LFW), is driving a more accessible LFW this September as the brand continues to push the boundaries of what a beer brand can do. Reaffirming its commitment to supporting emerging designer talent and broadening access to one of the UK’s most celebrated cultural moments, 1664 Blanc is supporting the British Fashion Council (BFC) in opening the doors to LFW with the launch of the BFC’s Citywide Celebration ‘At Home With’, a series of talks and panel discussions taking place in London and across the UK. 

Challenging convention by merging the worlds of beer and fashion, 1664 Blanc continues to redefine innovation in the category, creating bold, culturally relevant moments and curating exclusive experiences that resonate with a trend-conscious audience. As part of the collaboration with the BFC, 1664 Blanc has invested in bringing LFW across the nation - Liverpool, Manchester and Newcastle - as well as to the capital to open up LFW to the every day consumers with incredible talks with emerging and established designers as part of the Citywide Celebration (CWC) schedule. 

As part of this evolved vision, the London edition of ‘AT HOME WITH’ presented by 1664 Blanc will spotlight the cultural and geographic roots of two of Britain’s most celebrated designers, Labrum and Aaron Esh. Set against a striking 1664 Blanc backdrop, this exclusive London event offers guests a rare window into the creative worlds and processes of visionary talents. Expect an inspiring afternoon of insight and discovery - all while enjoying the crisp, refreshing and citrus taste of 1664 Blanc’s signature French beer. Designed to engage both industry insiders and style-savvy consumers, the event forms part of 1664 Blanc’s broader ambition to democratise access to fashion, whilst cementing the brand’s place at the heart of LFW’s most talked-about moments.

Dharmesh Rana, Director of Marketing, Premium Brands at Carlsberg Britvic says “As proud Principal Partner of London Fashion Week since February 2024, we remain committed to redefining what a beer brand can be. Through authentic partnerships, we champion both emerging and established designers while creating standout consumer moments - from the new Citywide Celebration nationwide talks to our own curated experiences - all best enjoyed with a crisp 1664 Blanc in hand”.

Blue in bottle and iconic in flavour, 1664 Blanc is poised to make an even greater impact this September - not only at London Fashion Week but across the UK. As it celebrates the capital’s vibrant cultural scene and brings its spirit nationwide, the brand will amplify its support for emerging talent and extend the energy of Fashion Week beyond the front row. With bold plans to engage audiences across the country, 1664 Blanc continues to drive innovation with a purposeful and expansive vision for 2025.

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About 1664 Blanc

1664 Blanc is a premium French beer, blue in bottle and iconic in flavour.  Blanc embodies good taste with a playful twist. The flavour profile blends delicate touches of citrus fruits to deliver an elegant and refreshing taste experience that echoes the deluxe finish of champagne. To find out more please visit @1664ukblanc 

About British Fashion Council

The British Fashion Council (BFC), formed in 1983, is a not-for-profit organisation focused on the relentless innovation, responsible growth and local and global amplification of the British fashion industry. Its mission is to champion British fashion on the world stage by pioneering world class programmes that unlock and elevate British creative talent. This is fuelled by an extraordinary diverse and inspiring community of advocates, icons, experts, and fans.

The BFC amplifies excellence in creativity and its role in the UK’s cultural influence through The Fashion Awards and London Fashion Week. The BFC prepares businesses for positive change through relentless innovation with a focus on Diversity, Equity, Inclusion and Belonging (DEI&B), Web 3.0 and pivotal areas of the UK Circular Fashion Eco-system through the Institute of Positive Fashion (IPF). The BFC enables responsible growth through a dynamic, inclusive, and unified community that advocates for creativity, innovation and collectively supports the industry to grow and talent to gain access.

The BFC Foundation (Registered Charity Number: 11852152) was created in 2019 for charitable purposes and grant giving; attracting, developing, and retaining talent through education and business mentoring. The BFC Foundation offers support to designers through four talent prizes: BFC/Vogue Designer Fashion Fund, BFC/GQ Designer Fashion Fund, BFC NEWGEN in partnership with Pull&Bear and the BFC Fashion Trust. With the support of the BFC Colleges Council, the BFC Foundation offers BA and MA scholarships to students, as well as links with industry through design competitions and Graduate Preview Day. The Fashion Awards is the primary fundraiser for the BFC Foundation.

For more information visit: britishfashioncouncil.co.uk / londonfashionweek.co.uk / instituteofpositivefashion.com

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