5.5 million extra pints could be poured for England v Norway, BBPA says

Analysis from the British Beer and Pub Association finds that pubs could generate an additional £27.5 million from pint sales alone for Saturday's game

BBPA call for Government to bring permanent relief to sector by bringing beer duty in line with the European average and implementing a meaningful draught discount to support pubs

Emma McClarkin, CEO of the British Beer and Pub Association, said: "Without doubt, the pub remains the best place for fans to come together and cheer on England which is why we expect up to 5.5 million extra pints to be sold this Saturday during the England-Norway match.

"As anticipation for the quarter finals builds, it's important to remember what our teams have in common. Both England and Norway pay some of the highest rates of beer duty in Europe, with England fans paying twelve times more than Spain.

"We're asking the Government to bring permanent relief to the sector by bringing beer duty in line with the European average and implementing a meaningful draught discount, keeping pints affordable and pubs the home of live sport."

For more information, please contact: Alex Adkins, Communications Officer, British Beer and Pub Association – press@beerandpub.com

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