50 Shades of Pink with Michela Cimatoribus

23 November 2026 – Register

Join speaker Michela Cimatoribus for 50 Shades of Pink, an insightful webinar exploring the impactful mission of Le Donne della Birra (Women of Beer). Founded in 2015 as the first—and currently only—Italian organization inspired by America’s Pink Boots Society, the group advocates for gender equality across the brewing industry while engaging enthusiasts through vibrant cultural activities. Now an inclusive Social Promotion Association open to all genders, the movement champions equal opportunity across every step of the beer value chain.

In this dynamic session, participants will dive into three core areas:

• Media Representation: Key research examining how women are portrayed in contemporary beer marketing and communication.

• 2026 Industry Survey: Fresh data revealing current statistics on female workforce presence in the Italian beer sector.

• Creative Formats: A look into the organization’s signature beer-tasting events designed to inspire similar initiatives worldwide.

This webinar offers a valuable perspective on reshaping a historically male-dominated industry into a more diverse, inclusive community, providing a unique opportunity to help build an equal-opportunity future for beer.

Michela Cimatoribus is a Wine and Beer sommelier; she has her own business in food and beverage communication, and she has been a Board member of Le Donne della Birra since 2019.

Register for a free ticket at https://us06web.zoom.us/meeting/register/yiYkgFncQZ-vkQtEqAJbnw#/registration

For further information please contact Brett Laniosh via brett.laniosh@ebcu.org.

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