Beavertown Brews Up a Different Kind of Halloween with Pubs Nationwide

Immersive Halloween experiences, 10,000 free pints of Neck Oil, in-pub prize promotions and Halloween events bring Beavertown’s ‘Stick Your Neck Out and Stand Out’ campaign to the on-trade.

23rd October, London, UK, October 2026: Beavertown is bringing its Halloween campaign to pubs nationwide this October, building on the brand’s longstanding association with the occasion and putting Neck Oil at the heart of the on-trade activity. Through a programme of immersive experiences, in-pub activations and promotions, the brewery is helping its pub partners make more of Halloween while bringing its ‘Stick Your Neck Out and Stand Out’ campaign to life.

As part of its Halloween campaign, ‘Stick Your Neck Out and Stand Out’, Beavertown is transforming familiar nights out into something altogether more unexpected, with a series of on-trade activations spanning immersive experiences, interactive games, Halloween parties and 10,000 free pints of Neck Oil across hundreds of venues nationwide.

At the heart of the programme is a series of Halloween parties taking place on 31st October at five partner venues: Harkers (Nicholson’s) in York, Dirty Dicks (Young’s), and The Red Lion, Elephant & Castle, and Hagen & Hyde (Urban Pubs & Bars). The events will bring Beavertown’s Halloween world into the pub, with in-character hosts, interactive games, Halloween make-up, themed entertainment and prizes.

Beavertown will also bring the world of its Halloween pop-up, The Unbecoming, into selected Young’s venues through interactive table-side activations. Inspired by the two-day Shoreditch experience, which invites guests into the twisted world of an underground Halloween salon, performers will bring the salon’s unsettling characters and questionable beauty treatments into the pub, drawing drinkers into the story through interactive games, Beavertown merchandise and free pint vouchers.

Alongside the experiences, Beavertown is giving away 10,000 free pints of Neck Oil across hundreds of venues nationwide. Drinkers can also take part in a Halloween-themed ‘Whack-a-Skull’ game offering players the chance to win additional prizes. Drinkers can also get involved through ROS kits in participating pubs, with anyone purchasing a pint of Neck Oil eligible for the chance to win a £1,000 top prize or one of hundreds of other rewards.

Sophie Higgins, Marketing Director at Beavertown Brewery said, “Halloween is a huge moment for beer, and Neck OIl is the pint for the occasion. Halloween has always been part of Beavertown’s DNA, and every year we take it step further. This year, we wanted to give drinkers something unexpected, turning a familiar night out into an opportunity to get involved, have a laugh and experience the world of Beavertown in a different way. From our flash mob events to the characters taking over the pub floor, it’s all about encouraging people to stick their neck out and stand out this Halloween.”

The on-trade programme forms part of Beavertown’s wider ‘Stick Your Neck Out and Stand Out’ Halloween campaign, encouraging punters to get creative and dial up their Halloween plans. Alongside the pub activations, consumers can experience The Unbecoming for themselves at Al’s Bad News on Shoreditch High Street, London, on 30–31 October.

NOTES TO EDITOR

ABOUT BEAVERTOWN:

Founded in East London in 2011, Beavertown Brewery is known for high quality, innovative and accessible beers that appeal to a wide range of drinkers including the UK’s No.1 selling IPA in Neck Oil.

From brewing to branding, creativity is at the heart of everything we do. Beavertown is an imaginative universe filled with character, art and storytelling that turns every beer into a creative experience rather than just a drink.

The Unbecoming Trailer:

Trailer found here.

For further information please contact beavertown@herebedragons.co.

Third-party news items are published as received for informational purposes. Publication does not imply endorsement by the Guild. Please use the contact details within the post for any enquiries.