Complimentary alcohol-free pints for Derbyshire’s designated drivers at Casa and Peak Edge this Christmas

Derbyshire & Peak District hotels team up with Athletic Brewing to support county’s Don’t Risk the Drive campaign

Casa Hotel and Peak Edge Hotel have partnered with award-winning alcohol-free brewer Athletic Brewing to reward guests who choose to drive safely during the festive season and support Derbyshire’s Don’t Risk the Drive campaign.

Throughout December, designated drivers can enjoy The Designated Driver’s Pint: a complimentary pint of alcohol-free Athletic Run Wild IPA for anyone dining or staying at either of the independent four-star hotels.

Guests who prefer a soft drink can choose from the hotels’ premium range of Franklin & Sons refreshments.

When guests arrive, designated drivers simply let the team know and hand over their car keys for safekeeping. They will receive a full-flavoured alcohol-free craft beer that helps them enjoy the occasion while still being able to drive home safely.

The initiative supports Don’t Risk the Drive, a county-wide campaign from the Office of the Police and Crime Commissioner for Derbyshire which is encouraging people to plan how they will get home before the first drink is poured. The campaign highlights the dangers of drink driving and the simple, practical steps people can take to avoid it, such as using public transport, booking a taxi, arranging a lift, choosing to be the designated driver or planning to stay over. It also promotes the growing choice of no and low alcohol drinks, so drivers and non-drinkers can still enjoy a night out without alcohol.

Mark Thurman, Managing Director at Casa Hotels Group, said:

“Christmas is a time for friends, family and celebrations, and designated drivers play a big role in making sure everyone gets home safely. The Designated Driver’s Pint is our way of saying thank you. Run Wild IPA tastes great, feels special and gives drivers the chance to enjoy a festive pint without the risk.”

Jonny Cartwright, Associate Brand Manager UK at Athletic Brewing, said:

“We are really pleased to support Casa and Peak Edge with this initiative. Choosing to drive friends and family home safely is a big responsibility. If we can help make that feel rewarding rather than like missing out, that is a positive step for everyone.”

Nicolle Ndiweni, Police and Crime Commissioner for Derbyshire, added:

“Our message this Christmas is simple: if you are driving, do not risk the drive by drinking. I am pleased to see Casa Hotels Group and Athletic Brewing backing that message with a practical, alcohol-free offer for designated drivers. I hope it encourages more people to plan ahead, choose a sober driver and make sure everyone gets home safely.”

To help spread the message further, Casa Hotel, Peak Edge and Athletic Brewing are launching the Cheers to Clear Minds Social Challenge. Guests can post a photo of themselves enjoying Run Wild with #DontRiskTheDrive or #RunWildResponsibly.

Each week, one person will win a prize such as a bar tab, Sunday lunch or an overnight stay, with entries shared across the Casa, Peak Edge and Athletic Brewing channels.

Guests can take part by booking a visit in December, identifying themselves as the designated driver, handing over their keys, enjoying their complimentary pint and, if they wish, joining in the social challenge.

Casa Hotel and Peak Edge Hotel are both family owned by local entrepreneur Steve Perez, who has a long-standing passion for supporting his community and championing responsible hospitality.

Casa is an independent four-star hotel, bar and restaurant on the edge of Chesterfield, while Peak Edge is a luxury four-star countryside hotel and restaurant on the fringe of the Peak District. Both venues are known for their focus on locally sourced, award-winning food - with many ingredients coming from their own Walton Lodge Estate, warm Peak District hospitality and strong links with local partners and campaigns.

Both have an extensive, innovative calendar of Christmas events and experiences this year, including Festive Bottomless Brunch, Mid-Week Festive Lunch, Christmas Party Nights, Christmas Day Lunch and Boxing Day Lunch at Casa Hotel; and Festive Lunch, Christmas Day Lunch, and Christmas Party Nights at Peak Edge.

These are open to both hotel guests and outside guests. Both hotels have two AA star restaurants, which are extremely popular with locals and visitors alike. Casa also has the vibrant, Spanish inspired Barca Bar, which is well-known for its high-quality cocktails and live music events.

For more information and to book a stay or meal at Casa or Peak Edge, visit: casahotels.co.uk and peakedgehotel.co.uk.

For more information on Athletic Brewing, visit: uk.athleticbrewing.com

For more information on the Don’t Risk The Drive Campaign, visit: derbyshire-pcc.gov.uk/news/dont-risk-the-drive.

ENDS

Note to editors: High-res images available on request.

Media Enquiries:

About Athletic Brewing Co:

Athletic Brewing is America’s leading producer of alcohol-free craft beer. Founded in 2017 by Bill Shufelt and John Walker, Athletic has won dozens of prestigious brewing awards and launched in the UK in 2021. In 2024, Athletic was named one of TIME’s “100 Most Influential Companies” and now operates two custom breweries in the U.S. Athletic is a proud Certified B Corporation™, and is committed to protecting and restoring outdoor spaces across the globe via its Two For The Trails program, donating up to $2 million annually. For more information on Athletic Brewing and where you can buy their alcohol-free beer visit uk.athleticbrewing.com

About Peak Edge Hotel:

Peak Edge Hotel is a charming 4-star, family-owned property located at the edge of the Peak District, offering guests a luxurious yet relaxed escape in one of the UK's most beautiful regions. The hotel combines contemporary comfort with a rich heritage, featuring 26 stylish rooms, each with stunning views of the surrounding countryside.

Whether you're looking for a peaceful getaway, a base for outdoor exploration, or a special place to celebrate an occasion, Peak Edge provides an intimate, welcoming atmosphere and impeccable service. The hotel is home to the renowned Red Lion Restaurant, awarded 2 AA Rosettes, where guests can enjoy seasonal, farm-to-table dining made with locally sourced ingredients. Peak Edge is committed to offering a personalised experience with attention to detail that ensures every stay is memorable.

For more information, visit peakedgehotel.co.uk.

About Casa Hotel:

Casa Hotel is Chesterfield’s premier 4-star independent hotel, offering a unique combination of modern luxury, personalised service, and a welcoming, family-run atmosphere. Conveniently located just 10 minutes from Chesterfield’s railway station and the M1 motorway, the hotel provides easy access to nearby cities and the Peak District, making it an ideal base for both business and leisure guests.

As a family-owned business, Casa Hotel offers a personal touch that sets it apart from larger hotel chains. Guests can expect friendly, attentive service, making them feel at home from the moment they arrive. Whether visiting for a corporate meeting, special occasion, or a relaxing getaway, Casa ensures a memorable stay for all.

A standout feature of Casa Hotel is its connection to Walton Lodge, the family-owned farm that supplies the hotel’s kitchen with fresh, seasonal produce and heritage breed meats. This farm-to-table approach highlights Casa’s commitment to quality, sustainability, and supporting local agriculture. The hotel’s Spanish-inspired restaurant offers a sociable dining experience, with tapas-style dishes and premium meats aged in the newly installed dry-aged fridge.

Casa Hotel also offers free parking, which is a rare bonus in Chesterfield and the surrounding areas, including Sheffield. This convenient perk adds value for both visitors and locals, providing a safe and easy option for guests to enjoy the hotel’s vibrant dining and bar scene without the hassle of finding parking.

With flexible event spaces, Casa is a top choice for corporate meetings, conferences, and special celebrations. The hotel’s commitment to excellence extends to its event planning services, ensuring every gathering is tailored to meet the unique needs of guests. Casa’s sustainability efforts also extend beyond its dining offering, with eco-friendly practices embedded in the hotel’s operations.

For more information about Casa Hotel, its services, and upcoming events, visit www.casahotels.co.uk.

Jennifer Bell, Managing Director, Feather & Fern PR

07955 031 986

jen@featherandfernpr.co.uk

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