ERDINGER Brauhaus Helles Lager Launches in UK

ERDINGER Weissbräu has launched its Brauhaus Helles into the UK and the refreshing Bavarian lager is now available in the off-trade, with an initial roll out in over 300 Sainsbury's stores nationwide.

Helles (pronounced Hell-Ez) is the second most popular beer style in Germany and Brauhaus Helles (5.1% ABV) has been brewed by ERDINGER Weissbräu in its home town of Erding, Bavaria since 1991.

"ERDINGER Brauhaus Helles is everything you'd expect from a true Bavarian lager" commented Peter Gowans, ERDINGER UK Country Manager "and is an ideal refreshing drink for the long, hot summer that we've all got our hopes pinned on."

The pale ERDINGER Brauhaus Helles lager has a wonderful, harmonious character and is so smooth and refreshing that it goes down very easily. It has a well-rounded body and gentle spicy malted barley notes and is beaming bright in the glass, topped off with a perfect frothy head when poured.

"It is brewed in the heart of Bavaria and showcases the very best of the area's great brewing tradition, with the uncompromising focus on quality that you find in every ERDINGER beer" continued Gowans. "It is said that Brauhaus Helles was first brewed simply 'for the love of beer' and that same passion and dedication for a great beer remains at the heart of ERDINGER's brewing values."

ERDINGER Brauhaus Helles is brewed using only top-quality ingredients and in strict accordance with the Bavarian Purity Law of 1516. It presents a well-balanced impression from careful maturing, with ERDINGER's master brewers allowing it exactly the time it needs to perfectly develop all of its aromas using the traditional process of longer cold storage. That's true love of beer.

ERDINGER Brauhaus Helles is now available for order in 500ml bottles through its import and distribution partner Carlsberg Britvic, via https://order.carlsbergbritvic.co.uk/ with a MSSP of £2.75.

https://uk.erdinger.de/

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Notes to Editors

About ERDINGER Weissbräu

ERDINGER Weissbräu is a specialist wheat beer brewery, established in 1886 in the town of Erding, Bavaria, on the outskirts of Munich. For over 140 years, the outstanding quality of ERDINGER beers has been rooted in their passion for Bavarian brewing skills and they have always brewed exclusively in Erding. Every bottle is filled according to the strictest quality standards before being distributed to its final destination in one of over ninety different nations.

About ERDINGER Brauhaus Helles

Helles is a traditional Bavarian pale lager that was first brewed in 1691, characterised by its bright golden colour, and a soft, malt-forward profile with low bitterness. It offers a clean, crisp, and slightly sweet taste with subtle floral or spicy hop notes and is more malty and less bitter than a German Pilsner.

ERDINGER Brauhaus Helles (5.1% ABV) gets its well-balanced overall impression from careful maturing. Using the traditional process of longer cold storage, ERDINGER's master brewers allow it exactly the time it needs to perfectly develop all its aromas.

For more information:

Kate Hempsall, obo ERDINGER Weissbräu

katehempsallpr@outlook.com

+44 (0)7534 190241

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