ERDINGER Weissbier Campaign Presents Beer, Barbecues and Balls for a Bavarian Taste of Summer

ERDINGER Weissbier has launched its latest promotional campaign into off-trade outlets across the UK* with ten chances to win everything needed to enjoy the great outdoors this summer. It has been designed to recreate the easy-going atmosphere of the famous beer gardens of its Bavarian home with the summer prize packages curated in association with Weber, one of the world's leading providers of high spec BBQ products.

And with football on everyone's mind this summer, the promotion features an extra incentive to enter with up to 25 entrants winning a limited edition ERDINGER football in a weekly draw throughout the campaign.

Peter Gowans, UK Country Manager for ERDINGER Weissbier commented “The laid-back Bavarian way of life is typified by the love of meeting family and friends outdoors for a beer and BBQ, and ERDINGER wanted to capture those moments to share with ERDINGER Weissbier fans in the UK.

“With ten summer packs available to win, ERDINGER Weissbier is bringing 'Your Bavarian Taste of Summer' to the UK at just the right time to make the most of what we hope will be a long, hot summer. The combination of a delicious, cold Weissbier and food cooked on a premium Weber BBQ should be enough to get anyone excited for summer. With the essential BBQ accessories included in the prize packs and the bonus of a weekly draw to win one of 25 footballs, ERDINGER Weissbier is ensuring 'Your Bavarian Taste of Summer' is one to remember for all of the successful entrants.”

The entry mechanic has been kept as simple as possible to give retailers a reason to stock, and consumers to buy. To enter, consumers simply need to scan a QR code and enter a unique code displayed on neck collars across 400,000 promotional 500ml bottles of ERDINGER Weissbier.

The promotion will run until 28th June 2026, or until stocks last, and the ten full prize packages each include 1 x Weber GENESIS E-335w BBQ, 1 x Genesis 300 Series Premium Grill Cover, 2 x Outdoor Bean Bags, 1 x ERDINGER cooling bag, 4 x ERDINGER pint glasses, and 24 x 330ml bottles ERDINGER Weissbier. In addition 200 ERDINGER footballs will be available to kick off the summer in style, with up to 25 awarded each week by a random draw of competition entrants.

“ERDINGER Weissbier is brewed with an unwavering commitment to quality” added Gowans, “so it was an automatic choice to partner this classic wheat beer with Weber, which is internationally synonymous with barbecuing innovation, perfect barbecue products and the ultimate barbecue experience.”

Entry is open to UK residents aged 18+* and full details and Ts & Cs can be found at https://summer.erdinger.com/uk.

ERDINGER Weissbier is imported and distributed in the UK by Carlsberg Britvic and any trade enquiries should be made via Carlsberg Britvic Online Ordering.

* Excluding NI & Channel Islands; Ts & Cs apply

Notes to Editors

About ERDINGER Weisbräu

ERDINGER Weisbräu is the most successful family-owned German wheat beer brewery, established in 1886 in the town of Erding, Bavaria, on the outskirts of Munich. For 140 years, the outstanding quality of ERDINGER wheat beers has been rooted in their passion for Bavarian brewing skills and they have always brewed exclusively in Erding. Every bottle is filled according to the strictest quality standards before being distributed to its final destination in one of over ninety different nations.

ERDINGER Weissbier

The original and classic wheat beer since 1886 blends gently spicy malt aromas with mildly bitter hops. Its secret lies in the unique ERDINGER brewing yeasts which provide the fruity notes and unmistakably fresh flavour. The finishing touch for every ERDINGER Weissbier is a further specialty: the “Bayerische Edelreifung” or double maturity method. After the main fermentation process, the beer is given the time it needs to mature a second time in the bottle which allows its delicious lively nature and the harmonious interplay of its various aromas to fully unfold.

ERDINGER Weissbier is the crowning glory of traditional Bavarian brewing skills, brewed according to the Bavarian Purity Law.

For more information:

Kate Hempsall, obo ERDINGER Weisbräu

Email: katehempsallpr@outlook.com

Tel: +44 (0)7534 190241

Third-party news items are published as received for informational purposes. Publication does not imply endorsement by the Guild. Please use the contact details within the post for any enquiries.