Estrella Damm growth as new summer campaign brings Barcelona to British pubs

Estrella Damm demonstrates that with just one sip of the lager it can take drinkers right back to Barcelona in its new summer campaign launching 16 May.

In its biggest campaign of the year starring Catalan actor Albert Salazar (known to UK audiences from Never Have I Ever), the beer of Barcelona takes viewers on a vivid journey in his mind’s eye full of Mediterranean memories. The recollections activate all the senses whilst Belle & Sebastian’s “Another Sunny Day” plays — representative of all drinkers remembering their own trips to the city.

Damm understands that customers are immediately reminded of holidays there full of good times spent with family and friends when they enjoy an Estrella Damm. So, it’s no surprise that last year Estrella Damm was up +20% in on-trade lager volume* as British drinkers not only choose it for taste and quality but for the nostalgia.

This comes during the brand’s 150th anniversary celebrating a century and a half of heritage based around the Mediterranean way of life with an iconic lager which is authentic, based on the same recipe conceived in 1876, using the best quality ingredients and brewing craft.

For those who want the real deal, there’s still time to enter the anniversary competition to win one of a handful of trips to visit Barcelona complete with a brewery experience, Michelin star dining and a tour of the Sagrada Familia. The 150th anniversary competition is live across major supermarkets and retailers in off-trade and over 800 on-trade venues nationwide, with 150 prizes including a collection of exclusive, one-of-a-kind Estrella Damm branded pieces specially created to mark the milestone.

Òscar Nadal i Lamoglia, Marketing Manager, said: “We wanted to create a campaign around how Estrella Damm really captures the essence of Barcelona through memories created there in a city synonymous with sun, sea and spending time with friends and family over good food and drinks. Our 150th anniversary this year is a significant milestone, and this campaign expertly reflects what the brand has always stood for all these years: the spirit of Barcelona, wherever you are.”

Press release and images: Dropbox

*Source: CGA OPMS | MAT to 24.01.26 | Sales Volume | Total GB On-Trade | Lager Category | Copyright © 2026, Nielsen Consumer LLC

For more information:

Emma / Alexandra Berman, Roman RM

Email: a.berman@romanrm.com | Tel: 07961 352537

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