Everards celebrates three medal wins at the International Beer Challenge

Sunchaser strikes gold, with Old Original and Tiger picking up bronze!

Everards Brewery is celebrating after three of its long-established beers were recognised at this year’s International Beer Challenge, with its refreshing and zesty Sunchaser golden ale taking home a gold medal in the British-style golden ales (2.9% - 4%) category.

There was more to celebrate too, with Everards rich and ruby Old Original ale awarded bronze in British-style strong ales (5.1% - 7.4%), while its iconic Tiger also picked up bronze in the design and packaging awards for its fierce, bold and distinctive design which saw a refresh in its design earlier this year.

The International Beer Challenge celebrates excellent beers from around the world, with entries spanning all styles and strengths. This year’s competition attracted beers from more than 30 countries, bringing together entries from established brewing heartlands alongside some of the world’s emerging beer-producing nations.

The judging process is anything but a quick sip and a tick in a box. Each beer is carefully assessed for its appearance, aroma, taste and finish, before judges discuss their findings with fellow table members and agree on the medal each beer deserves.

The judging panel includes some of the most experienced palates in the industry, with retailers, importers, publicans, brewers, writers and flavour analysts all bringing their expertise to the table.

For Everards, the results showcase the breadth of its brewing range - from the bright, zesty character of Sunchaser, to the rich and ruby full-bodied flavour of Old Original.

Jon, Head Brewer at Everards said “We’re absolutely delighted to see three of our beers recognised at the International Beer Challenge. Gold for Sunchaser is a fantastic result, particularly in a competition that brings together beers from across the globe and is judged by such an experienced panel.

“Old Original picking up Bronze makes it even better. They’re two very different beers, but that’s what we love about brewing - there’s always room to create something different, while continuing to champion the beers like Sunchaser, Old Original and Tiger that our drinkers know and love.”

We’re especially excited to see Tiger recognised with a Bronze for its new packaging design. We gave the iconic Tiger a refresh back in February, creating a bolder, more distinctive look designed to really stand out on the bar and catch the eye of drinkers. It’s fantastic to see the new design getting recognition!”

The medals add to an exciting year for Everards, with the independent, family-owned brewery continuing to brew a diverse range of beers at its brewery at Everards Meadows in Leicestershire.

And with Sunchaser taking the top spot, there’s never been a better excuse to grab a golden pint and chase a little more sunshine.

Notes to editor:

About Everards

Everards of Leicestershire is an independent family business based in Leicestershire. Chairman Julian Everard is the sixth generation of his family to run the business since it was established by William Everard in 1849. Everards Meadows is home to the state-of-the-art brewery, beer hall and shop.

Beers:

Tiger Copper Ale (4.2% ABV) is Everards iconic beer. On the bar alongside Tiger you’ll find Sunchaser (4.0% ABV), Old Original (5.2% ABV) and an innovative range of Limited Edition beers in cask and craft keg are released throughout the year.

Pubs:

Everards owns more than 140 pubs across the Midlands, most ran as independent businesses.

For further information, visit www.everards.co.uk, search for ‘Everards’ on Facebook or find @Everards1849 on Instagram.

For more information:

Zoe Alonso, Communications Co-ordinator; Mon-Wed

07850 941 426, za@everards.co.uk

Kia Ryan, Communications Co-ordinator; Wed-Fri

07702 444 172, kr@everards.co.uk

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