Firebrand Brewing Co secures major Co-op listing across Cornwall

Independent brewery expands retail footprint with Shorebreak and Diamondback in 86 stores

Launceston-based Firebrand Brewing Co has strengthened its retail presence with the launch of two of its standout beers into 86 Co-op stores across Cornwall.

The listing includes Shorebreak Alcohol-Free Hazy Pale and Diamondback West Coast IPA, giving shoppers across the county greater access to two of the brewery's fastest-growing products while reinforcing Firebrand's commitment to supplying quality craft beer through the convenience retail channel.

The move reflects growing demand for both premium alcohol-free beer and modern craft styles, with Firebrand selecting two beers that represent key growth areas within the category.

Shorebreak has become one of the brewery's biggest success stories since its launch. Brewed with Simcoe, Cascade and Citra hops, the gluten-free, vegan, hazy pale delivers full flavour at just 0.5% ABV and 32 calories per can, and was recently recognised internationally, winning Best Alcohol-Free Pale Ale at the 2025 World Beer Awards.

Diamondback West Coast IPA began life as a limited-edition small-batch brew before customer demand saw it become a permanent addition to the range. Brewed with Centennial, Citra and Simcoe hops, the 6% ABV IPA delivers bright citrus, pine and tropical fruit flavours alongside crisp bitterness.

Phil Rendell, Marketing Manager at Firebrand Brewing Co, said: "Securing this listing with Co-op is an important milestone for Firebrand. It gives us the opportunity to introduce more shoppers to our beers through a trusted retail partner with strong coverage across Cornwall.

"This listing reflects the breadth of today's beer market. Consumers are looking for quality and flavour whether they're choosing alcohol-free or full strength, and we're delighted that Co-op shoppers across Cornwall can now pick up both Shorebreak and Diamondback as part of their regular shop.

Founded in Cornwall in 2012, Firebrand Brewing Co has built a reputation for brewing award-winning, quality beers which deliver flavour and accessibility across the range.

The new listing further strengthens Firebrand's presence within the SW off-trade, with both beers available in selected Co-op stores throughout Cornwall.

Notes to Editors

Firebrand Brewing Co is an independent brewery based in Launceston, Cornwall, brewing award-winning beer since 2012.

Shorebreak Alcohol-Free Hazy Pale and Diamondback West Coast IPA are now available in 86 Co-op stores across Cornwall.

Firebrand's beers are brewed in Cornwall and inspired by the county's adventurous spirit, with the brewery's mission to encourage drinkers to ‘Go Beyond The Usual’.

The Co-op listing represents one of Firebrand Brewing Co's largest retail listings in Cornwall to date, significantly increasing the brewery's presence in convenience retail across its home county.

Shorebreak Alcohol-Free Hazy Pale

0.5% ABV.

Available in 440ml cans.

Brewed with Simcoe, Citra and Cascade hops for tropical, citrus-forward flavour.

Vegan-friendly, gluten free and only 32 calories per can.

Winner of the Best Alcohol-Free Pale Ale at the World Beer Awards 2025.

Featured on BBC Saturday Kitchen as the recommended pairing with fish and chips by drinks expert Olly Smith.

Diamondback West Coast IPA

6.0% ABV.

Available in 440ml cans.

Brewed with Centennial, Citra and Simcoe hops.

A modern West Coast IPA with bright citrus, pine and tropical fruit flavours, a clean malt backbone and crisp, refreshing finish.

Originally brewed as a limited-edition beer before becoming a permanent part of the Firebrand range following strong customer demand.

Visit www.firebrandbrewing.co.uk or find them on Facebook and Instagram.

For more information:

Rachel Williams, Low Gravity Communications

rachel@lowgravity.co.uk | 07855 119832

Phillip Rendell, Head of Marketing, Firebrand Brewing Co

phil@firebrandbrewing.co.uk | 01566 86069

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