Football Fixture Bookings Are 40% Higher at Greene King This Summer

Ahead of England v Argentina’s match tonight, Greene King has announced that bookings for named tournament matches are up 40% compared to the Euros 2024.

Fans are loving the pub matchday atmosphere and securing their seats to cheer on England as they are on the brink of footballing history and one step away from the final.

Jodie Tate, Greene King’s chief operating officer said: “The nerves will be jangling and there is just so much excitement and anticipation. Fans want to experience these games together – with one hand over their eyes and a drink in the other. The pub is the next best place to be if you can’t be in Atlanta! The trophy is so close… Show your support at over 1,000 of our pubs tonight!”

There have been almost 50,000 covers booked for the match.

Fans hoping to cheer on the Three Lions at their local Greene King pub can book a table via the Greene King website at https://www.greeneking.co.uk/live-sport/football/world-cup

Notes to Editors

Greene King is the country’s leading pub company and brewer trading c2,500 pubs, restaurants and hotels across England, Wales and Scotland.

At Greene King we are passionate about delivering our purpose to ‘pour happiness into lives’. That’s for our customers, our team, our pub partners, our suppliers and the communities in which we live, operate and serve. Founded in 1799 with offices in Bury St. Edmunds, Suffolk and Burton on Trent in Staffordshire we employ around 38,000 people across the group and operate three divisions including Managed Pubs, Pub Partners and Brewing & Brands.

• Managed Pubs: Our Managed Pubs division brings together our best-known pub and restaurant brands nationwide, including Greene King pubs, Hungry Horse, Chef & Brewer, Farmhouse Inns and Flaming Grill. We offer great service, quality and value for a wide range of eating and drinking occasions. Ventures includes Hickory’s, Premium (Crafted Pubs & Metropolitan Pub Company) and Hotels, which operate independently of Greene King’s managed pub brands.

• Pub Partners: Pub Partners runs our tenanted and leased pubs business and Hive and Nest franchise pubs. These options combine entrepreneurial independence with practical support, enabling partners to run successful local businesses within a market-leading estate. We have c.1,000 leased, tenanted and franchise pubs.

• Brewing & Brands covers the brewing sides of the business. Quality ales are brewed at the Westgate brewery in Bury St Edmunds and the Belhaven Brewery in Dunbar. Our industry-leading portfolio includes Greene King IPA, Old Speckled Hen, Abbot Ale, Ice Breaker and Belhaven Best and our premium beers, Level Head and Hazy Day, brewed for the modern-day drinker.

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