From 70 Award Wins to Local Charity Champions: Why Elusive Brewing Is the Ultimate Wokingham Weekend Hub

Award-winning independent brewery Elusive Brewing is celebrating a double triumph this week, following its 10th anniversary party. The Finchampstead-based team welcomed the local community, beer enthusiasts, and civic leaders to their packed onsite taproom last weekend to mark a decade of brewing and fundraising.

The weekend's milestone was capped off by an official Special Award presentation from the Deputy Mayor of Wokingham Town Council, Cllr Alexandra Domingue, and Kevin Lenton, Chairman of the Berkshire South East branch of the Campaign for Real Ale (CAMRA). The delegation presented Elusive Brewing with a special certificate recognising both their phenomenal 10-year track record of award-winning beer and their contribution to their local Wokingham borough through charity work.

At what is a challenging time for independent small businesses, Elusive's founder, Andy Parker, said:

“Being part of our local community is part of Elusive’s DNA. While our industry is facing many challenges at the moment, we feel it’s incredibly important to give priority to supporting the local charities that are the lifeblood of Wokingham. Our 10th birthday was the perfect opportunity to celebrate how far we’ve come with the very people who got us here.”

Presenting the certificate on behalf of the local beer community, Kevin Lenton, Chairman of CAMRA Berkshire South East, commented:

“The Berkshire South East Branch awarded Elusive a certificate in recognition of the fact that they have now been brewing for ten years. Remarkably, during this time they have been given over 70 prestigious awards, the highlight being judged Best IPA at the 2025 CAMRA Champion Beer of Britain awards for Oregon Trail, which was available in the taproom for their Birthday Party. Andy Parker and his team give heavily to local charities and events in Wokingham. In recognition of his immense contribution to Wokingham, the Deputy Mayor of Wokingham Town Council, Cllr Alexandra Domingue, presented the certificate to Andy on behalf of his team.”

Celebrating at Party in the Park

The birthday celebrations are set to carry straight over into the upcoming weekend, where Elusive will be driving further local fundraising efforts. For the fourth consecutive year, the brewery will be hosting the main bar at Wokingham’s annual Party in the Park music festival, and donating 50p from every single pint sold to local charities.

Visit the Elusive Taproom in Finchampstead

For those who missed last weekend’s birthday bash, Elusive Brewing’s taproom remains a permanent, welcoming fixture of the Berkshire food and drink scene. Locals are encouraged to support this small local business, and visit the vibrant, dog-friendly space firsthand.

Alongside their award-winning beers on tap, the taproom offers a great range of local wines, ciders, spirits, soft drinks, and a fully stocked ‘Fridge of Dreams’ featuring low and no-alcohol options, plus four retro gaming consoles for entertainment.

The taproom’s regular opening hours are:

• Every Friday: 12pm – 8pm

• Every Saturday: 12pm – 8pm

• Last Thursday of the month: 4pm – 8pm

The address is Elusive Brewing, Unit 7, Marino Way, Hogwood Lane Industrial Estate, Finchampstead, Wokingham, RG40 4RF. Well-behaved dogs are welcome, too.

And for beer enthusiasts or anyone wanting to learn more, the team also hosts exclusive Brewery Talk & Tasting sessions one Saturday per month. These sessions offer an insight into Elusive’s award-winning brewing processes, alongside a curated tasting of their latest beer releases. Spaces are limited and can be booked direct via the brewery website.

About Elusive Brewing

Elusive Brewing was founded in 2016 by Andy Parker, an award-winning home brewer who turned professional. Inspired by a love of video games and all things 8-bit, from its home on the Hogwood Lane Estate in Finchampstead, Elusive brews beers with one eye on tradition and the other on taking things to the next level. Through its distribution partners, Elusive’s multi-award-winning beers are available in pubs, bars, and bottleshops nationwide, as well as through its onsite taproom that is open to the public every Friday and Saturday.

Andy has twice been named the British Guild of Beer Writers’ Brewer of the Year and Elusive’s flagship beer Oregon Trail has won over 20 awards, including CAMRA’s Champion IPA of Britain in 2025.

Notes to Editors

Founder Andy Parker is available for interviews, comments, or local radio slots regarding the 10-year anniversary, charity fundraising, and the Berkshire independent beer scene. Please email beer@elusivebrewing.com or call Andy on 07917 541 718.

For more information:

Andy Parker – Owner, Elusive Brewing

beer@elusivebrewing.com

07917 541 718

Third-party news items are published as received for informational purposes. Publication does not imply endorsement by the Guild. Please use the contact details within the post for any enquiries.