Gravity Theory Lands Major Travel Listings

- VIRGIN ATLANTIC, EUROSTAR & AVANTI -

Independent cider producer - Gravity Theory - has secured new national and international travel listings with Virgin Atlantic, Eurostar and Avanti West Coast.

The new listings will significantly expand the brand's reach across the UK and beyond this Summer. Combined, these operators represent more than 60 million passenger journeys annually, giving the fast-growing British cider brand major exposure across premium air and rail travel environments.

Virgin Atlantic will introduce Gravity Theory as part of its new season of onboard food and drink offerings from June, with listings in both Upper Class and the airline's Heathrow Clubhouse. Avanti West Coast serves major cities along the West Coast Main Line between London and Scotland, while Eurostar connects passengers across five countries and 28 destinations throughout Western Europe.

All listings will feature Gravity Theory's flagship 4.5% ABV sparkling cider in 330ml cans. Produced using 100% single-estate Herefordshire apples, predominantly Michelin and Dabinett varieties, the cider is fermented and matured for a minimum of six months. It is suitable for gluten-free, vegetarian and vegan diets.

David Bridge-Collyns, founder of Gravity Theory, said: “To see an independent British cider brand pouring onboard Virgin Atlantic and listed with operators like Eurostar and Avanti is a huge moment for us. These are premium travel environments where quality matters, and it’s exciting to see craft cider being given a bigger stage alongside wine, beer and cocktails.

“Seeing Gravity Theory served at 30,000 feet also feels particularly fitting for a brand built around gravity.”

The new travel listings build on a growing number of premium hospitality and on-trade partnerships for Gravity Theory, which is also available in 440ml can and 50L keg formats. www.gravitytheorycider.com

About Gravity Theory

Gravity Theory Cider was created in 2020 by former Hawkes Cider Head of Sales, David Bridge-Collyns, in deference to Sir Isaac Newton... with whom he realised he shared much in common. Not only did they attend the same school (Kings School Grantham) but, just like Dave, Issac was 'working from home' when he established his law of universal gravitation, all thanks to a pandemic upsetting the apple cart. Both had left London to return to Lincolnshire as the Covid outbreak echoed the effects the Great Plague of 1665. It was there that one was hit on the head by a falling apple whilst the other - albeit several hundred years later - was struck by the fruitful idea of producing his own cider.

For more information:

Email: dave@drinkscraft.com

Third-party news items are published as received for informational purposes. Publication does not imply endorsement by the Guild. Please use the contact details within the post for any enquiries.