Greene King Announces Record Bookings for a Club Fixture as Fans Flock to the Pub for an Unbeatable Sporting Atmosphere
- Guild Secretary
- 14 minutes ago
- 3 min read
Greene King has announced that Saturday's Champion League final was the highest-booked club match to date across its managed pubs with 4,000 more bookings than the previous biggest-booked sporting event of this season (England v Wales in the Men's Six Nations). Bookings more than doubled in the week running up to Saturday's Arsenal vs PSG final.
The previous most booked club fixture was Man Utd vs Spurs in the Europa League final last year.
There is continuing high demand for watching sport in Greene King's pubs. Since August, 2025, almost half a million fans have secured their seats for live sporting action in their local pub.
With just over a week until the start of the World Cup tournament, early demand is strong, with over 16,000 seats already booked. This is already tracking ahead of the Euros bookings two years ago.
As Greene King launches its 'The world's game, the nation's pub' campaign this week (2 June), Greene King's chief operating officer, Jodie Tate said: "What a brilliant, record-breaking weekend we have just had. Our teams deliver week in, week out to create a winning atmosphere in our pubs, proving the pub really is the place for friends and fans to watch football if you can't be at the stadium. The appetite to watch sports in our pubs is huge. Our fan base keeps growing, and bookings continue to increase as customers plan ahead more and more to guarantee the best seats. We have great food, drink and service, the TVs are tuned and audio in sync, as we continue to deliver unbeatable in-pub sporting experiences. We are match ready and excited for the summer ahead. Your local really is the place to be."
Notes to Editors
Greene King is the country's leading pub company and brewer trading c2,500 pubs, restaurants and hotels across England, Wales and Scotland.
At Greene King we are passionate about delivering our purpose to 'pour happiness into lives'. That's for our customers, our team, our pub partners, our suppliers and the communities in which we live, operate and serve. Founded in 1799 with offices in Bury St. Edmunds, Suffolk and Burton on Trent in Staffordshire we employ around 38,000 people across the group and operate three divisions including Managed Pubs, Pub Partners and Brewing & Brands.
• Managed Pubs: Our Managed Pubs division brings together our best-known pub and restaurant brands nationwide, including Greene King pubs, Hungry Horse, Chef & Brewer, Farmhouse Inns and Flaming Grill. We offer great service, quality and value for a wide range of eating and drinking occasions. Ventures includes Hickory's, Premium (Crafted Pubs & Metropolitan Pub Company) and Hotels, which operate independently of Greene King's managed pub brands.
• Pub Partners: Pub Partners runs our tenanted and leased pubs business and Hive and Nest franchise pubs. These options combine entrepreneurial independence with practical support, enabling partners to run successful local businesses within a market-leading estate. We have c.1,000 leased, tenanted and franchise pubs.
• Brewing & Brands covers the brewing sides of the business. Quality ales are brewed at the Westgate brewery in Bury St Edmunds and the Belhaven Brewery in Dunbar. Our industry-leading portfolio includes Greene King IPA, Old Speckled Hen, Abbot Ale, Ice Breaker and Belhaven Best and our premium beers, Level Head and Hazy Day, brewed for the modern-day drinker.
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