Greene King Appoints Sam Perkins as New Chief Commercial Officer

Greene King, the country’s leading pub company and brewer, has announced that Sam Perkins has been appointed Chief Commercial Officer, starting this month.

Most recently, he was Chief Executive Officer of Loaf, the luxury home brand. Prior to that, he held senior commercial roles in consumer businesses, including PepsiCo, Nestlé, Tesco and The Very Group.

Sam takes up the appointment on 16 November, succeeding Clair Preston-Beer. She is moving from the role of Chief Digital and Commercial Officer to head up Greene King as Chief Executive Officer when current Chief Executive Officer, Nick Mackenzie leaves the business at the end of February after almost eight years in charge.

Welcoming Sam to Greene King, Clair Preston-Beer said: “Sam’s extensive experience brings a wealth of key capabilities including commercial and trading experience, customer brand and growth leadership, and loyalty and digital deployment. We are looking forward to working together to deliver the clear strategic plans for long-term, sustainable growth for Greene King’s pubs and breweries, people, customers and communities.”

Andrew Plunkett, Chief Data and Technology Officer, will also join the Greene King executive board from 2027 to reflect the strategic importance of data and technology.

Notes to editors

About Greene King

Greene King is the country’s leading pub company and brewer trading c2,500 pubs, restaurants and hotels across England, Wales and Scotland.

At Greene King we are passionate about delivering our purpose to ‘pour happiness into lives’. That’s for our customers, our team, our pub partners, our suppliers and the communities in which we live, operate and serve. Founded in 1799 with offices in Bury St. Edmunds, Suffolk and Burton on Trent in Staffordshire we employ around 38,000 people across the group and operate three business areas including Managed Pubs, Pub Partners and Brewing & Brands.

• Managed Pubs: Our Managed Pubs bring together our best-known pub and restaurant brands nationwide, including Greene King pubs, Hungry Horse, Chef & Brewer, Farmhouse and Flaming Grill. We offer great service, quality and value for a wide range of eating and drinking occasions. Ventures includes Hickory’s, Premium (Crafted Pubs & Metropolitan Pub Company) and Hotels, which operate independently of Greene King’s managed pub brands.

• Pub Partners: Pub Partners runs our tenanted and leased pubs business and Hive and Nest franchise pubs. These options combine entrepreneurial independence with practical support, enabling partners to run successful local businesses within a market-leading estate. We have c.1,000 leased, tenanted and franchise pubs.

• Brewing & Brands: covers the brewing sides of the business. Quality ales are brewed at the Westgate brewery in Bury St Edmunds and the Belhaven Brewery in Dunbar. Our industry-leading portfolio includes Greene King IPA, Abbot Ale, Ice Breaker and Belhaven Best and our premium beers, Level Head and Hazy Day, brewed for the modern-day drinker.

For further information please contact Greene King Press Office via pressoffice@greeneking.co.uk.

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