Greene King Enhances Its Heritage Offering with Elevated Food and Drink Menus

Greene King, the country’s leading pub company and brewer, has rolled out new food and drink menus across its heritage estate to elevate customers’ drinking, dining and service experiences in its historic pubs.

Taking learnings from its premium investments programme over the past two years, the brand evolution focuses on elevating the overall customer experience with quality food and drink choices in over 70 heritage pubs across London and nationwide.

Jamie McDiarmid, Greene King’s Brand Operations Director said: “Our heritage estate has some truly iconic pubs with great stories to tell. All are in wonderful settings in cities and towns or along the River Thames and it is fitting to match these unique pubs with carefully curated menus and quality service designed to wow our customers when they visit.

“We have elevated our offer to include premium wines, cocktails and dishes with seasonal specials, alongside new glassware, crockery, set-up, branded clothing and touchpoints to really enhance the experience at every step in the guest journey. These pubs are popular with local residents and tourists and we want each and every customer to soak up the individuality, quality and history of the pub.

“We are proud to be the custodians of these historic gems, we are preserving the charm, keeping the character and bringing them to life for today’s discerning customers with top-notch food, proper drinks, and our warm, unmistakable pub spirit and welcome.”

The new menus have launched this month. Customers will see a broader range of options to suit more occasions, diets, and reflect the seasons. June specials include Wild Boar Scotch Egg, Chicken Forestière, and Mixed Berry Eton Mess. There are dishes designed for sharing, grazing and social drinking occasions with flexibility for different group sizes offering a mix of familiar favourites and trend-led dishes. The tasty bar snacks are a way to upsell and extend dwell time. Menus also feature pub classics, burgers and Sunday roasts.

Alongside heroing Greene King’s own beers, there are classic, shaken, spritz and alcohol-free cocktails, premium wines and spirits, improved hot beverages and soft drink options.

Customers can secure a table and build rewards at their favourite heritage venue through the Greene King app while receiving the all-important, traditional in-person welcome and service in the pub. Download the Greene King app here.

Notes to editors

Greene King is the country’s leading pub company and brewer trading c2,500 pubs, restaurants and hotels across England, Wales and Scotland.

At Greene King we are passionate about delivering our purpose to ‘pour happiness into lives’. That’s for our customers, our team, our pub partners, our suppliers and the communities in which we live, operate and serve. Founded in 1799 with offices in Bury St. Edmunds, Suffolk and Burton on Trent in Staffordshire we employ around 38,000 people across the group and operate three divisions including Managed Pubs, Pub Partners and Brewing & Brands.

• Managed Pubs: Our Managed Pubs division brings together our best-known pub and restaurant brands nationwide, including Greene King pubs, Hungry Horse, Chef & Brewer, Farmhouse Inns and Flaming Grill. We offer great service, quality and value for a wide range of eating and drinking occasions. Ventures includes Hickory’s, Premium (Crafted Pubs & Metropolitan Pub Company) and Hotels, which operate independently of Greene King’s managed pub brands.

• Pub Partners: Pub Partners runs our tenanted and leased pubs business and Hive and Nest franchise pubs. These options combine entrepreneurial independence with practical support, enabling partners to run successful local businesses within a market-leading estate. We have c.1,000 leased, tenanted and franchise pubs.

• Brewing & Brands covers the brewing sides of the business. Quality ales are brewed at the Westgate brewery in Bury St Edmunds and the Belhaven Brewery in Dunbar. Our industry-leading portfolio includes Greene King IPA, Old Speckled Hen, Abbot Ale, Ice Breaker and Belhaven Best and our premium beers, Level Head and Hazy Day, brewed for the modern-day drinker.

For more information or any other media enquiries, please contact pressoffice@greeneking.co.uk.

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