Greene King Launches Exclusive Beer with Sir Geoff Hurst MBE Ahead of Summer Football Tournament

Greene King Pub Partners, the leased, tenanted and franchise business of Greene King, has today announced the launch of an exclusive new cask ale, 60 Years of Hurst, created in collaboration with Sir Geoff Hurst MBE, the last surviving member of England's iconic World Cup winning squad.

Available exclusively to Greene King's Pub Partners pubs across its leased, tenanted and franchise sites, 60 Years of Hurst has been created to help Greene King's Pub Partners make the most of this summer's international football.

Brewed by the Greene King Brewery, 60 Years of Hurst is a super-refreshing 4% golden pale ale. The beer features a moderate malty body, balanced with juicy citrus and tropical fruit notes, making it perfectly suited to football occasions and summer sessions alike. It will be available in both firkins and pins for Greene King's Pub Partners.

As part of the collaboration with Sir Geoff Hurst MBE, 5p from every pint of 60 Years of Hurst sold will be donated to Diverse Abilities, Dorset's disability charity that supports those with profound physical and learning disabilities across the county. The charity has existed since 1955 and is one that is close to Sir Geoff Hurst's heart.

The exclusive beer forms part of Greene King Pub Partners' ongoing commitment to help its publicans grow their businesses and drive footfall through innovative support. It comes off the back of Greene King Pub Partners' Best Partnership Pub Company (501+ sites) win at the 2026 Publican Awards; the seventh time the business has won the award.

60 Years of Hurst will be available in Greene King Pub Partners pubs from May and throughout the 2026 summer football tournament.

Sir Geoff Hurst MBE said: "60 Years of Hurst is a lovely, refreshing pint that's perfect for watching the football with friends, and I'm especially proud that it's also helping to support Diverse Abilities, a charity that means a great deal to me. I hope people enjoy raising a glass this summer and supporting a really important cause at the same time."

Greene King Pub Partners Managing Director Dan Robinson said: "This is a hugely exciting collaboration with an England legend that is truly unique and innovative in the partnership pubs space. 60 Years of Hurst gives our Pub Partners something genuinely distinctive to serve during the football this summer – a great tasting, easy-drinking cask ale with a brilliant story behind it."

Notes to Editors

Greene King is the country's leading pub company and brewer with c.2,600 pubs, restaurants and hotels across England, Wales and Scotland. At Greene King we are passionate about delivering our purpose to 'pour happiness into lives'. That's for our customers, our team, our pub partners, our suppliers and the communities in which we live, operate and serve. Founded in 1799 with offices in Bury St. Edmunds, Suffolk and Burton on Trent in Staffordshire, we employ around 40,000 people.

Greene King Pub Partners operates around 1,000 leased, tenanted and franchise pubs across England, Scotland and Wales with independent business partners. In March 2026 it was recognised as the Best Partnership Pub Company (501+ sites) at the Publican Awards, the seventh time Greene King Pub Partners has won the national industry award.

For more information:

Nick Lawrie, Senior Communications Manager, Greene King

Email: NickLawrie@greeneking.co.uk | Tel: 07812 256245

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