Greene King Launches Festive Cask Line-Up with a Twinkling Twist

Greene King, the UK’s No.1 cask ale brewer, is embracing the chillier months with the return of three seasonal cask favourites, bringing warmth, character, and a touch of festive magic to pubs across the country.

Leading the line-up is the much-loved No.1 Christmas ale, Rocking Rudolph, back with its signature full-bodied flavour and rich malty notes. Brewed with the same great recipe, the 4.2% ABV ale is making its annual comeback with a refreshed festive badge, featuring Rudolph’s signature lights, and extra Christmas spirit to draw attention to the pump handles this November and December.

As part of Greene King’s ongoing partnership with Macmillan Cancer Support, 5p (plus VAT) from every pint of the Christmas ale sold will be donated to the charity, helping the charity to continue to provide vital care and support for people living with cancer.

Customers that stock Rocking Rudolph will also receive bespoke festive point of sale this year to drive awareness of the beer and support venues with decorations that drive the occasion, which can often be expensive. There are also further opportunities for customers to access Rocking Rudolph glassware, jumpers and other merchandise.

Joining Rocking Rudolph is Fireside, the 4.5% ABV premium ale that returns for November and December. The masses of grapefruit and lemon citrus flavours are balanced by the black malt that adds a subtle dryness to the ale. Fireside is the perfect companion for colder evenings and cosy gatherings at the pub.

Rounding off the cask calendar this year is Abbot Reserve, the robust 6.5% ABV ale making its return from December into January. Known for its rich fruitcake notes and full-bodied depth, Abbot Reserve is ideal for those seeking a deep rich flavour in a pint.

Amina Ali, Brand Manager at Greene King, said: “Our winter cask range is all about bringing celebration, rich flavours and a sense of occasion to venues. Rocking Rudolph is a firm festive favourite, and this year’s refreshed badge adds even more theatre to the bar. With Fireside and Abbot Reserve also returning, we’re offering a trio of seasonal ales that cater to all those winter moments.”

All three beers are part of the Greene King Fresh Cask Releases calendar, which features 15 limited-edition beers available throughout the year.

Available in both firkin and pin formats, these seasonal casks offer flexibility for venues of all sizes and help keep drinkers engaged with something new that complements the season and adds to the experience of the venue.

To order Rocking Rudolph, Fireside, or Abbot Reserve, visit the Greene King Value for Venues website: www.valueforvenues.co.uk.

ENDS

Notes to editors

Greene King is the country’s leading pub company and brewer with c.2,600 pubs, restaurants and hotels across England, Wales and Scotland.

At Greene King we are passionate about delivering our purpose to ‘pour happiness into lives’. That’s for our customers, our team, our pub partners, our suppliers and the communities in which we live, operate and serve. Founded in 1799 with offices in Bury St. Edmunds, Suffolk and Burton on Trent in Staffordshire we employ around 40,000 people across the group with three divisions: Greene King pubs, Destination Brands & Ventures, and Brewing & Brands.

• Greene King pubs: Greene King pubs is our mainstream pub brand located where people and communities come together; pubs enjoyed in cities, towns and villages throughout the country with clear ambition to be “The Nation’s Most Loved Pub Brand”. Pub Partners runs our tenanted and leased pubs business and Hive Franchise pubs.

• Destination Brands & Ventures: Destination Brands is a portfolio of distinct brands which includes Hungry Horse, Chef & Brewer, Farmhouse Inns and Flaming Grill that bring friends and family together, delivering great service, quality and value for money for a range of eating out and drinking occasions. Venture includes Hickory’s, Premium (Crafted Pubs & Metropolitan Pub Company) and Hotels which operate autonomously of Greene King’s managed pub brands. 

• Brewing & Brands covers the brewing sides of the business. Quality ales are brewed at the Westgate brewery in Bury St Edmunds and the Belhaven Brewery in Dunbar. Our industry-leading portfolio includes Greene King IPA, Old Speckled Hen, Abbot Ale, Ice Breaker and Belhaven Best and our premium beers, Level Head and Flint Eye, brewed for the modern-day drinker. 

High-res images in the link here: https://we.tl/t-NxdgP2hUTe

For more information, please contact hollylander@greeneking.co.uk.

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