Greene King partners with AccessAble to provide Detailed Access Guides for 200 pubs

Greene King has partnered with AccessAble to create Detailed Access Guides for over 200 Farmhouse Inns and Hungry Horse pubs, helping customers find clear, practical accessibility information before they visit.

From this month, AccessAble’s team of specialist surveyors will work with general managers to assess each participating pub. Through guided video assessments, photographs, descriptions and measurements will be recorded across all internal and external customer areas. This will capture detailed information such as door widths, floor surfaces, bar counter height, and lighting as well as accessible entrances, parking, toilet facilities and quieter areas. This information will be used to create a Detailed Access Guide, which will be available through a link on the pub’s webpage and on AccessAble’s website. The process will also help pubs understand where practical improvements could enhance the customer experience.

AccessAble specialises in assessing public venues, providing detailed accessibility information about venues across the UK. Its access guides are designed to provide people with accessibility needs and carers the information they need to be able to confidently plan their visit. It’s expected that audits will be completed by the end of November across Hungry Horse and Farmhouse Inns, with all Detailed Access Guides available to view on AccessAble’s website from the beginning of December onwards.

Greene King’s own customer insight found that access to clear information in advance can be particularly important for people with a disability and carers when visiting and unfamiliar venue. The new guides are intended to help people make informed decisions based on their individual needs.

Andrew Bush, Chief Strategy & Experience Officer at Greene King said; “We want our pubs to be welcoming, safe spaces where people feel like they belong. An important part of that is making sure that everyone has access to the information they need to feel confident when planning a visit to one of our pubs.

“Partnering with AccessAble will help us give customers clear, practical details about our pubs before they arrive, helping them make an informed choice based on their individual needs. This is an important step forward for us in making our pubs relevant to more people by improving the experience we provide, and we know that there is more for us to learn and do.”

Dr Gregory Burke, Founder and Executive Chair at AccessAble said; “For many disabled people, the difference between going to the pub and staying at home can come down to whether they have clear information about access before they go.

“Accessibility is personal. Having detailed, practical and trustworthy information means people can decide for themselves whether a place will work for them. That freedom to make our own choices, and to take part in everyday life on our own terms, is an important part of dignity and independence.

“Pubs are part of the fabric of everyday life - they are places to meet friends and family, celebrate, share a meal and feel part of a community. We’re delighted to be working with Greene King to help more people enjoy that freedom with greater confidence and choice.”

The partnership with AccessAble follows a pilot across 10 of Greene Kings managed pubs in the Midlands earlier this year, during which assessments were carried out, and Detailed Access Guides were created for customers. The collaboration also supports Greene King’s new and evolved Inclusion and Diversity strategy, which reaffirms the company's ambition to create environments where everyone feels they belong.

About Greene King:

Greene King is the country’s leading pub company and brewer trading c2,500 pubs, restaurants and hotels across England, Wales and Scotland.

At Greene King we are passionate about delivering our purpose to ‘pour happiness into lives’. That’s for our customers, our team, our pub partners, our suppliers and the communities in which we live, operate and serve. Founded in 1799 with offices in Bury St. Edmunds, Suffolk and Burton on Trent in Staffordshire we employ around 38,000 people across the group and operate three divisions including Managed Pubs, Pub Partners and Brewing & Brands.

Managed Pubs: Our Managed Pubs division brings together our best-known pub and restaurant brands nationwide, including Greene King pubs, Hungry Horse, Chef & Brewer, Farmhouse Inns and Flaming Grill. We offer great service, quality and value for a wide range of eating and drinking occasions. Ventures includes Hickory’s, Premium (Crafted Pubs & Metropolitan Pub Company) and Hotels, which operate independently of Greene King’s managed pub brands.

Pub Partners: Pub Partners runs our tenanted and leased pubs business and Hive and Nest franchise pubs. These options combine entrepreneurial independence with practical support, enabling partners to run successful local businesses within a market‑leading estate. We have c.1,000 leased, tenanted and franchise pubs.

Brewing & Brands covers the brewing sides of the business. Quality ales are brewed at the Westgate brewery in Bury St Edmunds and the Belhaven Brewery in Dunbar. Our industry-leading portfolio includes Greene King IPA, Abbot Ale, Ice Breaker and Belhaven Best and our premium beers, Level Head and Hazy Day, brewed for the modern-day drinker.

About AccessAble:

AccessAble is the UK’s leading provider of detailed accessibility information, helping disabled people, older people, carers and anyone with accessibility requirements make informed decisions about where they visit.

For more than 25 years, AccessAble has worked with organisations across the UK to assess venues and create Detailed Access Guides based on surveyor-led, verified accessibility information. The guides provide practical detail on areas such as parking, entrances, seating, toilets and other facilities, enabling people to understand what to expect before they arrive and decide whether a venue will meet their individual needs.

AccessAble works with hundreds of organisations across sectors including hospitality, retail, higher education, healthcare, transport, tourism and local government. Its Detailed Access Guides are used by millions of people each year to plan visits with greater confidence, choice and independence.

Notes to editors

Pub formats that will be taking part in this trial are Hungry Horse and Farmhouse Inns, a total of 226 sites.

For an example of a Detailed Access Guide please visit https://www.accessable.co.uk/greene-king/access-guides/shire-horse-stafford

Data Source:

Greene King customer insight taken from Greene King’s Diversity & Inclusion Consumer Research, May 2025 of 6424 customers, of which 1971 had a disability.

For more information:

For more information, please contact pressoffice@greeneking.co.uk

Third-party news items are published as received for informational purposes. Publication does not imply endorsement by the Guild. Please use the contact details within the post for any enquiries.