Greene King reaches 2m loyalty customers landmark

Greene King, the country’s leading pub company and brewer, has reported that two million pub customers have now signed up to its loyalty and rewards programme, which can be used at the bar and on the app.

The milestone has been achieved in less than a year following the launch of the new smart, integrated Greene King app. It also marks the next phase of the loyalty development journey with the introduction of ‘Missions’ which will nudge customer behaviour through setting targets to unlock rewards.

The Greene King app is free, easy to use and has everything in one place to enhance customers’ pub experiences, combining pub venue search and booking, and order and payment functionality with exclusive rewards and special offers.

A highlight for sports fans is the 10% off matchday discount on selected Premier League and Championship games showing in Greene King’s pubs each week of the football season.

The app is designed to make pub visits smoother and more enjoyable by reducing queuing, providing easy access to menus, and offering personalised rewards. It supports all Greene King brands across 1,600 Managed Pubs.

Clair Preston-Beer, Greene King’s chief commercial and digital officer said: “This is an exciting time as we see our customers continue to enjoy the benefits of our app, loyalty and rewards. The summer of sport and pay day weekend offers have driven more sign-ups and more awareness, and customers are loving the rewards and offers which they can unlock. Thanks to insight into customer behaviour, we have a greater understanding on how we can connect and reward their loyalty with our pubs and brands. Having an integrated app allows customers to easily browse menus and book drinks, dining and sports, and this is a further evolution with options to drive loyalty through exclusive rewards and offers.”

Features include:

Pub Finder: Locate Greene King pubs and restaurants nearby, view photos, check features like beer gardens, play areas, and dog-friendly spaces, and filter locations to suit customers’ visits.

Spin to Win: New registered customers can spin a wheel for a chance to win a free main, dessert, or pint.

Interactive Games: Play Pub Match, a game where players match items to climb leaderboards and potentially win vouchers, with each transaction giving another chance to play, or play Score King to win rewards based on predicting the correct score of Premier League matches.

Order & Pay: Browse the full menu, place orders directly from the table, and pay securely using saved card details, Apple Pay, or Google Pay, with live wait times displayed for convenience.

To download the Greene King app and for more information go to: https://www.greeneking.co.uk/order-and-pay-app

Notes to editors

Greene King is the country’s leading pub company and brewer trading c2,500 pubs, restaurants and hotels across England, Wales and Scotland.

At Greene King we are passionate about delivering our purpose to ‘pour happiness into lives’. That’s for our customers, our team, our pub partners, our suppliers and the communities in which we live, operate and serve. Founded in 1799 with offices in Bury St. Edmunds, Suffolk and Burton on Trent in Staffordshire we employ around 38,000 people across the group and operate three divisions including Managed Pubs, Pub Partners and Brewing & Brands.

Managed Pubs: Our Managed Pubs division brings together our best-known pub and restaurant brands nationwide, including Greene King pubs, Hungry Horse, Chef & Brewer, Farmhouse Inns and Flaming Grill. We offer great service, quality and value for a wide range of eating and drinking occasions. Ventures includes Hickory’s, Premium (Crafted Pubs & Metropolitan Pub Company) and Hotels, which operate independently of Greene King’s managed pub brands.

Pub Partners: Pub Partners runs our tenanted and leased pubs business and Hive and Nest franchise pubs. These options combine entrepreneurial independence with practical support, enabling partners to run successful local businesses within a market-leading estate. We have c.1,000 leased, tenanted and franchise pubs.

Brewing & Brands covers the brewing sides of the business. Quality ales are brewed at the Westgate brewery in Bury St Edmunds and the Belhaven Brewery in Dunbar. Our industry-leading portfolio includes Greene King IPA, Abbot Ale, Ice Breaker and Belhaven Best and our premium beers, Level Head and Hazy Day, brewed for the modern-day drinker.

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