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Greene King's Annual Charity Event Brings Hospitality Suppliers Together, Raising an Estimated £350,000 for Macmillan Cancer Support

Greene King brought together more than 140 supplier partners from across the hospitality industry at its fifth annual Macmillan Charity Day and Gala dinner, raising an estimated £350,000 for its long-term charity partner, Macmillan Cancer Support.


Held at the iconic Celtic Manor Resort earlier this month, the event was Greene King's biggest Charity Day and Gala Dinner to date and brings the total raised through the annual event to around £1.2million since its launch in 2022.


The event was supported by 15 headline and associate sponsors from across Greene King's key supplier partners spanning drink, food, HR, logistics, marketing, property, and IT. Their contribution demonstrates the strength of support for Macmillan across the hospitality sector and its commitment to helping people living with cancer.


Guests took part in a range of activities throughout the day, including golf and a cooking master class hosted by award-winning chef, Sally Abé. A new addition for this year was an inaugural Padel Tournament, held at Cardiff City House of Sport, which was a sell-out event. The day culminated in the highly anticipated Gala Dinner, where guests from across the industry gathered for a night of fine dining, entertainment, and fundraising.


TV presenter Mark Durden-Smith hosted the Gala Dinner, with Britain's Got Talent judge, Alesha Dixon, headlining the evening's entertainment. The evening also heard a heartfelt speech from Simon, a Macmillan service user from Lancashire, whose honesty and openness about his own cancer journey and the support Macmillan provided to him and his family earned him a standing ovation from the guests.


Greene King CEO, Nick Mackenzie, said: “Seeing our industry come together once again in support of Macmillan has been truly inspiring. The story we heard on the night was a powerful reminder of the difference Macmillan makes to people and families facing cancer, providing vital support at some of the most challenging times in their lives.


“We're incredibly grateful to our sponsors and guests for their generosity, which has helped raise an estimated £350,000 this year. This takes the total raised through our gala events to around £1.2 million since 2022, and this support will help Macmillan to continue its important work and reach even more people affected by cancer.”


Gemma Peters, Chief Executive at Macmillan Cancer Support, said: “This year's Charity Day and Gala Dinner was another important reminder that this partnership is about so much more than fundraising. It is about the people who give their time, energy and generosity, and the teams who come together to help ensure nobody faces cancer alone at what may be the hardest time of their lives.


“A huge thank you to everyone at Greene King, their suppliers and all those who supported this year's event. The generosity shown will help Macmillan continue to provide vital care, information and support for people living with cancer across the UK, whoever and wherever they are.”


Greene King has been a partner of Macmillan Cancer Support since 2012 and has raised over £27 million for the charity to date, with team members across its pubs, breweries and offices hosting fundraising events and taking on challenges to raise money.


The company remains committed to supporting Macmillan Cancer Support, raising funds and awareness for those living with cancer.


For more information about Greene King's partnership with Macmillan Cancer Support, please visit www.greeneking.co.uk/our-company/greene-king-for-good/macmillan.


About Greene King


Greene King is the country's leading pub company and brewer trading c2,500 pubs, restaurants and hotels across England, Wales, and Scotland.


At Greene King we are passionate about delivering our purpose to 'pour happiness into lives.' That's for our customers, our team, our pub partners, our suppliers, and the communities in which we live, operate, and serve. Founded in 1799 with offices in Bury St. Edmunds, Suffolk, and Burton on Trent in Staffordshire we employ around 38,000 people across the group and operate three divisions including Managed Pubs, Pub Partners, and Brewing & Brands.


Managed Pubs: Our Managed Pubs division brings together our best-known pub and restaurant brands nationwide, including Greene King pubs, Hungry Horse, Chef & Brewer, Farmhouse Inns and Flaming Grill. We offer great service, quality, and value for a wide range of eating and drinking occasions. Ventures includes Hickory's, Premium (Crafted Pubs & Metropolitan Pub Company) and Hotels, which operate independently of Greene King's managed pub brands.


Pub Partners: Pub Partners runs our tenanted and leased pubs business and Hive and Nest franchise pubs. These options combine entrepreneurial independence with practical support, enabling partners to run successful local businesses within a market-leading estate. We have c.1,000 leased, tenanted and franchise pubs.


Brewing & Brands covers the brewing sides of the business. Quality ales are brewed at the Westgate brewery in Bury St Edmunds and the Belhaven Brewery in Dunbar. Our industry-leading portfolio includes Greene King IPA, Abbot Ale, Ice Breaker, and Belhaven Best and our premium beers, Level Head and Hazy Day, brewed for the modern-day drinker.


About Macmillan


Macmillan Cancer Support has spent more than 100 years helping people living with cancer. We know that cancer can disrupt your whole life. And it can be made worse simply because of who you are and where you live. But we're here to change that. The number of people diagnosed with cancer is growing, and every one of them needs the best support to meet their unique needs. That's why we'll do whatever it takes to help everyone living with cancer across the UK get the support they need right now and transform cancer care for everyone who will be diagnosed in the future.


Notes to Editors


Headline Sponsors:


Fresh Direct (UK)


Molson Coors


Stream


Heineken UK


Asahi UK


Coca-Cola European Partners


Pernod Ricard


Budweiser Brewing Group


Billington Food Service


GXO Logistics


Maris Seafoods


Associate Sponsors


The Access Group


Zonal


Carlsberg Marston's


Diageo


For more information:



Third-party news items are published as received for informational purposes. Publication does not imply endorsement by the Guild. Please use the contact details within the post for any enquiries.

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