Greene King’s New App Offers Pub Customers Best-in-Class Digital Experience with Added Loyalty Rewards

Greene King, the country’s leading pub company and brewer, has made a multi-million pound investment into the evolution of its app to enable better customer connection and allow them to explore Greene King’s brands, make and manage bookings, customise orders and pay all in one place.

Adapting to changing consumer behaviours and capitalising on the demand for personalised experiences, the new app – which launches today, 10 September – also introduces a brand-new loyalty programme, which will enhance customer experience and incentivise repeat visits through exclusive and personalised offers, discounts and rewards. 

The development of the new Greene King app builds on the success of its predecessor and replaces the previous Greene King app.

Greene King’s Group Marketing Director, Kevin Hydes, said: “The new Greene King app is clever, intuitive and gives our customers a seamless and hassle-free way to book, order and pay across all our pubs and brands. It is all about building an even better in pub experience for our customers and making the processes easier for our pub teams to deliver exceptional service and to increase frequency of visit and spend. This is so much more than an app update; this is a significant digital shift to put our customers first and reward them for their loyalty at the same time.

“Thanks to our customer insight and thorough testing, we know that customers want an app that allows them to explore all of our brands and what they have to offer, and that’s exactly what we’re delivering. Our app is no longer just order and pay – it’s a way to drive connection.” 

Key app highlights include:

• Seamless customer journey: all-in-one app for all pub brands.

• Solving customer pain points: such as reducing wait time, customising food and drink, quick checkout, one-click repeat orders, map view, app exclusives, and seamless login.

• Speed: accommodating online bookings and downloads quicker.

• Rewards: customer loyalty is rewarded through prizes and incentives.

Greene King has tradition at its heart, serving its pub customers and communities for over 200 years, yet at the same time it is tapping into the latest technology and embracing the digital world to enhance its offering and maximise customer experience, reward loyalty and drive business.

The new app is part of Greene King’s wider investment in technology and digital that is accelerating its digital growth plan.

Starting this month (September), customers will be able to win free drinks, desserts and main meals with a ‘Spin to Win’ sign-up incentive, while a new game, Greene King's ‘Pub Match’, features an interactive leaderboard giving app users the chance to win where winners receive up to £50 each month. The more customers use the app, the more chances they have to win.

For more information about Spin to Win visit https://www.greeneking.co.uk/order-and-pay-app or download the Greene King app from your app store.

ENDS

NOTES TO EDITORS 

Greene King is the country’s leading pub company and brewer with c.2,600 pubs, restaurants and hotels across England, Wales and Scotland. 

At Greene King we are passionate about delivering our purpose to ‘pour happiness into lives’. That’s for our customers, our team, our pub partners, our suppliers and the communities in which we live, operate and serve. Founded in 1799 with offices in Bury St. Edmunds, Suffolk and Burton on Trent in Staffordshire we employ around 40,000 people across the group with three divisions: Greene King pubs, Destination Brands & Ventures, and Brewing & Brands.  

• Greene King pubs: Greene King pubs is our mainstream pub brand located where people and communities come together; pubs enjoyed in cities, towns and villages throughout the country with clear ambition to be “The Nation’s Most Loved Pub Brand”. Pub Partners runs our tenanted and leased pubs business and Hive and Nest franchise pubs.  

• Destination Brands & Ventures: Destination Brands is a portfolio of distinct brands which includes Hungry Horse, Chef & Brewer, Farmhouse Inns and Flaming Grill that bring friends and family together, delivering great service, quality and value for money for a range of eating out and drinking occasions. Venture includes Hickory’s, Premium (Crafted Pubs & Metropolitan Pub Company) and Hotels which operate autonomously of Greene King’s managed pub brands.    

• Brewing & Brands covers the brewing sides of the business. Quality ales are brewed at the Westgate brewery in Bury St Edmunds and the Belhaven Brewery in Dunbar. Our industry-leading portfolio includes Greene King IPA, Old Speckled Hen, Abbot Ale, Ice Breaker and Belhaven Best and our premium beers, Level Head and Flint Eye, brewed for the modern-day drinker.

For media enquiries please contact pressoffice@greeneking.co.uk

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