Guild Members: Celebrate National Beer Day With 25% Reef Membership
- Guild Secretary
- Jun 13
- 4 min read
The Reef App – a Marketplace That Matches Workers With Hospitality Venues Wins Mass Support As Leading Operators Look To Drive Footfall
A fledgling app that helps stay-at-home office workers to find pubs, bars, hotels and restaurants that they can work from during quieter trading times, has launched a special offer of discounted membership for the British Guild of Beer Writers members this National Beer Day. The offer includes 25% off Reef membership and for any revenue generated from the code, Reef will donate 10% to Only A Pavement Away.
The code can be found in the Membership Area of the guild website
The Reef App, founded by entrepreneur James Coughlan, has rapidly signed up 5,000 UK venues and now has 15,000 individual business users registered and actively engaging with the platform. Users are enticed with special offers and promotions, such as discounted F&B or a free first coffee, and average dwell time across the Reef user group is four to five hours, with an average spend of £17.50. The app is making positive strides in the industry, winning widespread support from a raft of leading hospitality companies including Arc Inspirations, Bill’s Restaurant & Bar, BrewDog, and Stonegate Group.
Commenting on partnering with Reef, David McDowall, CEO of Stonegate Group, which has onboarded their managed sites on the Reef platform, said: “The Reef App is a game-changer for the hospitality industry. It allows us to make better use of our spaces during quieter periods and also introduces our venues to a new demographic of customers who are highly engaged and willing to spend. It’s a strategic move that aligns perfectly with the evolving needs of the modern workforce.”
As well as securing partnerships with leading venue operators – who see the platform as a way to drive footfall, spend and productivity during so-called ‘shoulder’ periods – the Reef App is also attracting interest from large enterprise companies, such as World Pay. These businesses typically have large sales forces and see a high percentage of their workforce spending less of the working week based at a traditional, single-office location or primary business centre.
Commenting on the significant growth in both venues and individual users on the platform, James Coughlan, CEO, said:
“Working from home and not necessarily being located in an office five-days-per-week is now well embedded in our culture. It is also giving rise to new trends, such as when working from home, people often feel a need for a change of scene to break up the day, and want to go and work in different location, with good food and coffee, such as a pub or coffee shop.”
“Our app helps individuals identify the venues that are not just happy to receive workers – and their laptops – as guests but which actively target them through special offers. Unlike other booking platforms, The Reef App is completely free for venues to list, with no commission, booking, or listing fees, making it a risk-free way for operators to drive footfall during quieter periods. It’s a win-win as guests get the change of scene they crave and the venue gets a paying customer, during what is normally a quieter trading period. At a time when hospitality operators are doing more than ever to drive footfall, revenue and productivity, this is an exciting new concept.”
Visitors to hospitality venues via the Reef App represent high value customers as they stay for longer and spend more versus the average: data from the platform shows that individuals who book through the app generate 3.5 times more revenue compared to walk-in customers.
The success of The Reef App comes at a crucial time for the hospitality industry. The final quarter of 2024 saw an acceleration in venue closures, with a 0.7% decrease in sites between October and December—an average of just over 8 net closures per day[1]. In a current climate where consumers are more cautious with spending and frequency of visits to hospitality venues is under pressure, Reef provides a clear solution. The Reef App is part of a wider industry movement focused on revitalizing hospitality footfall, alongside initiatives from key partners such as ChargedUp, LSG, CAMRA, and Stay in a Pub, all working to create innovative solutions that support venues and enhance customer experiences.
ENDS
Notes to the editor
For more information, please contact:
Mark Stretton
CEOFleet Street Communications
About Reef App
The Reef App is bridging the gap between hospitality and flexible working, helping professionals find comfortable, well-equipped spaces, while venues unlock new revenue opportunities. Founded in 2021 by James Coughlan, British entrepreneur, The Reef App has onboarded 5,000 venues and 15,000 remote workers, with hospitality partners including Arc Inspirations, Bill’s Restaurant & Bar, BrewDog, and Stonegate Group. Reef is redefining remote work, supporting both worker and businesses.
For more information, visit www.reef.rocks or follow us @workfromreef
For more information, please contact:
Mark Stretton
CEOFleet Street Communications
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