Guild Members: How to Find a Story with Jacopo Mazzeo

How to Find a Story with Jacopo Mazzeo

Wed 24th Sep 8pm (BST)

Zoom

For many beer communicators, pitching is one of the most daunting parts of freelance work. But there’s a crucial step that comes even before the pitch or the content creation itself: finding a strong, marketable story.

In fact, this is often the biggest barrier to creating or securing more work. No matter how sharp our writing, pitching, or content creation skills are, without a solid story, we're stuck at square one.

This session is designed to help participants build a practical toolkit for finding and developing compelling story ideas and angles, ideas that are not only meaningful to them, but also marketable to editors and engaging for their audience.

While especially valuable for freelancers, the session is equally relevant for communicators working across all formats (e.g. blogs, podcasts, vlogs) who want to strengthen their ability to consistently generate and shape strong content.

The session would cover:

• Where to find strong initial ideas

• How to develop compelling story angles from those ideas

• Tailoring ideas to fit a specific publication or audience

• Maximising research to spin off multiple stories

• Building a niche or area of expertise

• Live discussion and personalised feedback

Guild members please RSVP to marketing@beerguild.co.uk to attend (free).

Non-members, please click this link to purchase a ticket.