Hero IPA Rolls Out Across Stonegate Pubs in Support of Help for Heroes

Aldershot, UK. [20/10/25] — Alf Turner, the award-winning brand backed by Dragons’ Den entrepreneur Peter Jones, is proud to announce that Hero IPA will be available within Stonegate’s estate this autumn, with launches in Publican Partnerships pubs from the end of October and in 174 Craft Union pubs from 5th November.

The timing has been chosen to coincide with Remembrance Day (11th November), giving customers the chance to raise a glass in honour of the UK’s armed forces community. A portion of proceeds from every pint sold will go to Help for Heroes, the national charity supporting wounded, injured and sick veterans and their families.

To date, Alf Turner has already raised over £305,000 for Help for Heroes. This new Stonegate partnership is expected to raise a further £2,000–£3,000 for the charity.

Hero IPA is brewed exclusively for Alf Turner by Surrey-based Hogs Back Brewery, combining quality brewing expertise with a cause that resonates strongly at the heart of British communities.

Paul Turner, Founder of Alf Turner, said:

“We’re delighted that Stonegate is bringing Hero IPA into its pubs, particularly at this poignant time of year. The beer was created to celebrate and support our armed forces, and with Remembrance Day approaching, we hope pub-goers across the country will join us in raising both a glass and vital funds for Help for Heroes.”

Nick Marks, Group Commercial Director of Stonegate, said:

“We’re proud to offer Hero IPA in our Craft Union and Publican Partnerships pubs. Pubs are central to community life, and this campaign gives our customers the chance to come together, enjoy a great beer, and support a charity that makes a real difference to veterans and their families.”

Miles Chesterman, Managing Director of Hogs Back Brewery, said:

“We’re proud to brew Hero IPA for Alf Turner. It’s a beer with real character, crafted with care here in Surrey, and brewed for a purpose that goes far beyond the glass. Knowing that each pint poured in Stonegate pubs will help support our veterans makes this partnership especially meaningful for us.”

Why This Matters

Help for Heroes provides vital physical, mental, and welfare support to the UK Armed Forces community. By partnering with Stonegate, Alf Turner is ensuring Hero IPA reaches more communities nationwide, creating a meaningful way for people to mark Remembrance while giving back.

Ends

Notes to Editors

Hogs Back Brewery

• Hogs Back Brewery was founded in 1992 in Tongham, in the traditional hop growing region of Surrey. Its flagship brand, Tongham TEA (Traditional English Ale), is a leading regional ale in the south-east.

• In 2014 Hogs Back planted its own revival hop garden, and since then has been successfully harvesting its Fuggles, English Cascade, and Farnham White Bine hops, which provide approximately 50% of its annual hop requirements.  It is the largest integrated hop grower and brewer in the UK.

• In 2024, it won the Le May Cup for its White Bine hop and received Gold and Silver awards for its Fuggles and English Cascade hops, respectively.

• The brewery's range includes award-winning draught, bottled, and canned beers, showcasing its blend of brewing expertise and innovation. Notable awards include:

  • Little Swine 0.5%: Gold medals in the European Beer Challenge 2024 and SIBA National Independent Beer Awards 2024.

  • A over T (Aromas over Tongham) 9% ABV: CAMRA’s Champion Bottled Beer of Britain 2020.

  • Hogstar lager: Gold medal in the World Beer Awards 2017.

  • Hazy Hog: Bronze medal in the International Cider Challenge 2019.

• Tongham TEA: The first beer brewed by Hogs Back in 1992, Tongham TEA has won multiple awards including runner-up in CAMRA’s Champion Beer of Britain in 2000.

• Committed to sustainability, Hogs Back has introduced 120 solar panels to its roof, sells spent grain to local farmers as animal feed and aims to reduce its single-use plastic, having introduced refillable glass Snorters and Snifters flagons.  It has removed over 20,000 PETs bottles from its business and earning Plastic Free Champion status from Surfers Against Sewage.

• In January 2025, Miles Chesterman became Managing Director, with owner Rupert Thompson now serving as Executive Chairman.

• In 2024, Hogs Back stepped in to help craft brewer Mondo, investing to secure the future of its brands and the brewery and taproom in Battersea.

• In May 2025, Hogs Back entered into a collaboration with Exmoor Ales, investing in a restructure and taking a 40% stake in the new business, Exmoor Drinks Ltd.

www.hogsback.co.uk.

Contact:

Jill Adams, Director of Marketing, Hogs Back Brewery

jill@hogsback.co.uk

07879 334675

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