Hospitality Rides 2026 Enters Three-Month Countdown to 400km Cuba Cycle Challenge

February 2026: Hospitality Rides launches raft of corporate sponsorship opportunities as challenge organisers sets ambition to raise over £500k for leading hospitality charities LTC and Only A Pavement Away in 2026.

Led by ride founder and KAM Managing Director Katy Moses, 30 hospitality industry leaders will take on the annual industry cycle challenge from 18 – 26 April 2026 in an epic 400km cycle across Cuba to raise vital funds for people entering, working and leaving the hospitality sector who are in need. Riders will embark on a stunning and challenging route from the historic Bay of Pigs to the beautiful beaches of Santa Maria.

The annual fundraiser, now in its fifth year and highly commended at the RMI Awards 2025 for Best Community/Charity Initiative, is supported by sponsors Avani Solutions, Carlsberg Britvic, KAM, Molson Coors, Punch and Sky. With only three sponsorship opportunities left, please contact Katy Moses at katy@kaminsight.com for more details on how to get involved.

Both individual riders fundraising efforts and wider industry events are already well underway, including KAM’s annual Hospitality Rides Charity Pub Quiz, which raised over £4,000. The funds raised enable both charities to carry out their vital work, providing assistance and opportunities to individuals in need of support within the hospitality community.

Hospitality Rides founder Katy Moses, of KAM, said: “Thank you to everyone who has helped shape this epic charity ride into what it is today. It has been fantastic to see the transformative impact that fundraising is having on the individuals LTC and Only A Pavement Away support.

“As we look ahead, 2026 is shaping up to be a challenging year for the hospitality sector. If your company is in a position to make a meaningful difference, we are still seeking corporate sponsors for Hospitality Rides 2026. Your support will champion our riders as they take on the 400km challenge across Cuba, while strengthening the essential work of two incredible industry charities.”

Joby Mortimer, Director of Charity Operations at LTC, said: “Hospitality Rides enables LTC to reach even more people through the fantastic awareness and funds we get from the campaign. Myself and the other riders are currently training hard to prepare ourselves for Cuba – especially for the hills and the heat! Your support motivates us and makes a real difference to people in need of wellbeing and financial support across hospitality.”

Greg Mangham, Founder and voluntary CEO at Only A Pavement Away, said: “Hospitality Rides continues to be a lifeline for the work we do at Only A Pavement Away. The funds raised through this annual challenge allow us to support people who need a fair chance to rebuild their lives within our industry. This year’s 400km ride across Cuba is no mean feat, and the commitment shown by every rider is truly inspiring. We are immensely grateful to the existing partners and we welcome new sponsors to join us in making an even greater impact in 2026.”

To find out more or to donate, visit https://hospitalityrides.org.uk/cuba/

For more information on corporate sponsorship, contact Katy Moses at katy@kaminsight.com

ENDS

For more information on the challenge, please contact Fleet Street: LTC@fsc.uk.com 

About Hospitality Rides

Hospitality Rides is a charity challenge bike ride with hospitality at its heart, created in recognition and support of disadvantaged people from around the pub, brewery and wider hospitality sectors.

Hospitality contributes £93 billion annually to the economy and is the third largest employer in the UK, with 3.5 million people working in the sector. The sector has shown faster economic growth than any other, and with favourable conditions, hospitality could increase its economic contribution by £29 billion and create 500,000 new jobs by 2027.

Hospitality Rides, in support of LTC (Licensed Trade Charity) and Only A Pavement Away, is committed to promoting fair employment for disadvantaged people and driving positive change in the hospitality industry.

About LTC (Licensed Trade Charity)

Founded in 1793, LTC helps those currently working, looking for work or previously employed in the licensed hospitality community to proactively build, manage, maintain and enhance their health and wellbeing.

LTC provides practical advice, financial assistance and health and wellbeing support through its website, 24-hour free helpline and Employee Assistance Programme, empowering people to build confidence, resilience and take action to live well.  The Charity is also dedicated to helping people with their personal development and their work skills so they can thrive personally, professionally – and unleash their potential.

In 2024, LTC transformed the lives of over 40,000 people through its unrivalled network of experts and specialists providing free help and support.

The charity also runs three fully funded independent schools, providing education and learning support for many children from the sector.

Visit LTC to find out more.

About Only A Pavement Away

Only A Pavement Away is the national charity that supports people looking to rebuild their lives through employment opportunities in hospitality. The charity acts as a vital bridge between forward thinking employers in the hospitality industry and referral partners working with individuals facing homelessness, and prison leavers, to help them rebuild their lives through long term, stable employment.

Only A Pavement Away helps individuals get from where they are to where they want to be through employment opportunities, financial support and tailored learning & development.

To date, the charity has placed over 800 people into work, and supported over 5,000 through tailored learning & development, adding an approximate value of £32M to the economy through reduced government support, financial independence, and household expenditure.

Only A Pavement Away is registered with the Charities Commission Registration no. 1178082.

Visit www.onlyapavementaway.co.uk for more information, and connect on Facebook, LinkedIn, Instagram and TikTok.