Hungry Horse Collaborates With Macmillan Cancer Support to Develop a New Rice Bowl Dish to Offer More Choice for Customers

Popular pub brand, Hungry Horse, has collaborated with its long-standing charity partner, Macmillan Cancer Support, to introduce a new Rice Bowl to its latest Autumn/Winter menu, developed to provide customers with greater choice while taking into account a range of dietary needs.

Created by Greene King’s nutrition team in partnership with Macmillan’s clinical dietitian and nutrition expert, the Rice Bowl has been carefully designed using ingredients suitable for people receiving cancer treatment, while at the same time also being a menu option that can appeal to a wide range of customers.

The new Rice Bowl combines basmati rice, char-grilled peppers and onions, a sweet chilli slaw and cucumber, with customers able to choose from three toppings; roast chicken breast, grilled salmon fillet or halloumi strips.

For some people living with cancer, eating out can become more challenging during treatment due to changes in appetite, tastes and nutritional needs. By working with Macmillan’s clinical dietitian and nutrition expert, Hungry Horse has developed a dish that helps ensure there is a menu option suitable for those customers, while also offering a fresh and flexible choice for anyone looking for a lighter meal.

Oliver Jones, Food Development Manager for Hungry Horse said: “Eating out is an important way for people to spend time with family and friends, but we know that for some people receiving cancer treatment this can be challenging and that choosing a meal can be more difficult.

“Working with June and drawing on her clinical and nutrition expertise, we’ve been able to create a dish that takes those challenges into account, while remaining a delicious option that any customer can enjoy. We hope that by offering more choice on our menus we can help more people find something that’s right for them.”

June Davis, lead nursing and allied health professional advisor at Macmillan Cancer Support, as well as a registered dietitian, said:

“For some people going through cancer treatment, changes to appetite, taste and energy levels can make choosing what to eat - particularly when eating out - more difficult. Having flexible, balanced menu options available can help people feel more confident that there is something they can enjoy with family and friends.

“It has been a pleasure to work with Hungry Horse and Greene King’s nutrition team on the new Rice Bowl, helping to consider ingredients and choices that may be suitable for people experiencing eating challenges during cancer treatment, while still creating a dish that can be enjoyed by a wide range of customers.”

Louise, who was diagnosed with breast cancer in 2022 and has subsequently undergone extensive treatment, said, "Eating when going through chemotherapy can be tough with all the changes to your taste, appetite and energy. Having something wholesome, healthy and nutritious on the menu meant eating out on my good days was something to look forward to, as well as giving my husband a break from preparing meals."

The Rice Bowl is also one of eight dishes on the Hungry Horse menu that supports Macmillan Cancer Support, with 30p from each meal sold donated to the charity.

For more information on Hungry Horse and its work with Macmillan Cancer Support visit: www.Hungryhorse.co.uk/macmillan

To find out more information about nutrition during cancer treatment visit: https://www.macmillan.org.uk/cancer-information-and-support/impacts-of-cancer/eating-problems

Notes to editors:

About Greene King

Greene King is the country’s leading pub company and brewer trading c2,500 pubs, restaurants and hotels across England, Wales and Scotland.

At Greene King we are passionate about delivering our purpose to ‘pour happiness into lives’. That’s for our customers, our team, our pub partners, our suppliers and the communities in which we live, operate and serve. Founded in 1799 with offices in Bury St. Edmunds, Suffolk and Burton on Trent in Staffordshire we employ around 38,000 people across the group and operate three divisions including Managed Pubs, Pub Partners and Brewing & Brands.

• Managed Pubs: Our Managed Pubs division brings together our best-known pub and restaurant brands nationwide, including Greene King pubs, Hungry Horse, Chef & Brewer, Farmhouse Inns and Flaming Grill. We offer great service, quality and value for a wide range of eating and drinking occasions. Ventures includes Hickory’s, Premium (Crafted Pubs & Metropolitan Pub Company) and Hotels, which operate independently of Greene King’s managed pub brands.

• Pub Partners: Pub Partners runs our tenanted and leased pubs business and Hive and Nest franchise pubs. These options combine entrepreneurial independence with practical support, enabling partners to run successful local businesses within a market‑leading estate. We have c.1,000 leased, tenanted and franchise pubs.

• Brewing & Brands covers the brewing sides of the business. Quality ales are brewed at the Westgate brewery in Bury St Edmunds and the Belhaven Brewery in Dunbar. Our industry-leading portfolio includes Greene King IPA, Abbot Ale, Ice Breaker and Belhaven Best and our premium beers, Level Head and Hazy Day, brewed for the modern-day drinker.

About Macmillan Cancer Support

Macmillan Cancer Support has spent more than 100 years helping people living with cancer. We know that cancer can disrupt your whole life. And it can be made worse simply because of who you are and where you live. But we’re here to change that. The number of people diagnosed with cancer is growing, and every one of them needs the best support to meet their unique needs. That's why we'll do whatever it takes to help everyone living with cancer across the UK get the support they need right now and transform cancer care for everyone who will be diagnosed in the future.

For more information:

For more information, please contact pressoffice@greeneking.co.uk

Becky Torkington (she/her)

Communications Specialist

External Communications Team

Mobile: 07974 132685

Press Office: 0345 600 4898

Third-party news items are published as received for informational purposes. Publication does not imply endorsement by the Guild. Please use the contact details within the post for any enquiries.