Hydes Cyder Launches Sleek Cans

Wild-fermented premium English cider, reimagined for modern moments

Hydes Cyder, the Hampshire-based producer of wild-fermented premium English cider, today announces the launch of its new 330ml sleek cans, arriving ahead of summer.

Available in both the signature Hydes Cyder and the alcohol-free Hydes Lyte, the new format brings Hydes’ distinctive craftsmanship into a lighter, more versatile expression designed for contemporary lifestyles, premium hospitality, and elevated drinking on the go.

From coastal lunches and summer gatherings to boutique hotel bars and festivals, the sleek cans deliver the unmistakable Hydes experience in a format created for modern drinking occasions.

Each can contains the same wild-fermented premium English cider that has built the brand’s growing following. Born in Hampshire using carefully selected orchard apples and traditional bittersweet varieties, Hydes delivers a clean, bright and characterful lightly carbonated cider with crisp apple notes, a subtle citrus lift, and a refined finish.

Hydes Lyte offers the same depth and sophistication in alcohol-free form, a genuinely premium alternative for those seeking moderation without compromise.

Both expressions pair perfectly with fine dining as well as a gourmet picnic or BBQ or equally on their own. They are naturally gluten-free, vegan-friendly, and made without artificial ingredients, reflecting Hydes’ enduring commitment to quality, provenance, and contemporary taste.

Lucy Lundberg, Co-Founder of Hydes Cyder, says: “We didn’t want to simply put Hydes into a can, we wanted to reimagine the experience. Hydes has always balanced traditional cider-making with a fresh, modern perspective, and our new sleek cans bring that premium experience into the moments where people want exceptional cider with ease, from alfresco lunches and weekend gatherings to high-end hospitality settings.”

Hydes Cyder has earned a distinctive place within the premium drinks market through its modern interpretation of traditional English cider-making.

Hydes Cyder

The signature expression: a wild-fermented premium English cider with bright apple character and a refined citrus finish. Available in 500ml bottle, 30-litre keg, and new 330ml sleek can formats.

Hydes Lyte

A sophisticated alcohol-free alternative crafted using the same wild fermentation process to deliver genuine depth, structure, and complexity without the alcohol. Available in bottle, selected draught venues, and the new 330ml sleek can.

Hydes Original (Classic & Lyte)

A still, uncarbonated 20-litre bag-in-box collection designed for hospitality, catering, and culinary use. Increasingly embraced by chefs, event caterers, and premium venues seeking a versatile, elevated cider offering.

Hydes Cyder and Hydes Cyder Lyte cans will be available from June.

Hydes Cyder Mixed Box of 330ml Cans: 6 x 5% and 6 x Non-Alcoholic, £45.00

For orders or more information visit www.hydescyder.com

About Hydes Cyder

Hydes Cyder is a Hampshire-based producer of wild-fermented premium English cider, founded by husband-and-wife team Philip and Lucy Lundberg. Combining traditional English cider-making with contemporary design and modern drinking sensibilities, Hydes uses premium orchard apples, natural wild fermentation, and no artificial ingredients to create a cleaner, brighter style of cider.

The range spans bottle, draught, sleek can, and hospitality formats, with distribution across premium hospitality venues, independent retailers, farm shops, and direct online sales. All Hydes products are naturally gluten-free and vegan-friendly.

www.hydescyder.com Instagram: @hydescyder

For more information:

Laura Leveson, Director, LLPR: laura@llpr.co.uk / +44 (0) 7771 966744

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